{"id":708,"date":"2026-03-26T08:30:45","date_gmt":"2026-03-26T08:30:45","guid":{"rendered":"https:\/\/www.viz-tools.com\/vi\/measure-product-owner-performance-without-velocity\/"},"modified":"2026-03-26T08:30:45","modified_gmt":"2026-03-26T08:30:45","slug":"measure-product-owner-performance-without-velocity","status":"publish","type":"post","link":"https:\/\/www.viz-tools.com\/vi\/measure-product-owner-performance-without-velocity\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn Scrum: \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o T\u1ed1c \u0111\u1ed9"},"content":{"rendered":"<p>Hi\u1ec3u c\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m (PO) l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c then ch\u1ed1t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o Agile. Trong nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng Scrum, c\u00e1c \u0111\u1ed9i v\u00e0 c\u00e1c b\u00ean li\u00ean quan nh\u1ea7m l\u1eabn d\u1ef1a v\u00e0o<strong>t\u1ed1c \u0111\u1ed9<\/strong> nh\u01b0 ch\u1ec9 s\u1ed1 ch\u00ednh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, t\u1ed1c \u0111\u1ed9 l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c m\u00e0 \u0111\u1ed9i ph\u00e1t tri\u1ec3n ho\u00e0n th\u00e0nh, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0\u1edbc \u0111o kh\u1ea3 n\u0103ng c\u1ee7a Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m trong vi\u1ec7c th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb.<\/p>\n<p>S\u1eed d\u1ee5ng t\u1ed1c \u0111\u1ed9 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m s\u1ebd t\u1ea1o ra c\u00e1c \u0111\u1ed9ng l\u1ef1c kh\u00f4ng ph\u00f9 h\u1ee3p. N\u00f3 khuy\u1ebfn kh\u00edch \u01b0u ti\u00ean s\u1ed1 l\u01b0\u1ee3ng h\u01a1n ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ki\u1ec7t s\u1ee9c ho\u1eb7c thao t\u00fang h\u1ec7 th\u1ed1ng. \u0110\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n chuy\u1ec3n tr\u1ecdng t\u00e2m sang c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh vi\u1ec7c giao gi\u00e1 tr\u1ecb, t\u00ecnh tr\u1ea1ng danh s\u00e1ch c\u00f4ng vi\u1ec7c v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Infographic: How to measure Product Owner performance without velocity. Flat design with three core metrics\u2014Value Delivery &amp; Business Impact, Backlog Health &amp; Quality, Stakeholder &amp; Team Satisfaction\u2014plus traditional vs recommended metrics comparison and 4-step implementation guide. Pastel colors, rounded icons, clean layout for Agile teams and social media.\" decoding=\"async\" src=\"https:\/\/www.viz-tools.com\/wp-content\/uploads\/2026\/03\/product-owner-performance-metrics-infographic.jpg\"\/><\/figure>\n<\/div>\n<h2>\ud83d\udeab T\u1ea1i sao T\u1ed1c \u0111\u1ed9 l\u1ea1i th\u1ea5t b\u1ea1i nh\u01b0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m<\/h2>\n<p>T\u1ed1c \u0111\u1ed9 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ee7a \u0111\u1ed9i. N\u00f3 \u0111\u1ea1i di\u1ec7n cho l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c trung b\u00ecnh m\u00e0 m\u1ed9t \u0111\u1ed9i Scrum ho\u00e0n th\u00e0nh trong m\u1ed9t sprint. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t cho Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m. Khi b\u1ea1n s\u1eed d\u1ee5ng t\u1ed1c \u0111\u1ed9 \u0111\u1ec3 \u0111o l\u01b0\u1eddng Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m, s\u1ebd n\u1ea3y sinh m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1:<\/p>\n<ul>\n<li><strong>Bi\u1ebfn d\u1ea1ng \u01b0u ti\u00ean:<\/strong> Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u01b0u ti\u00ean nh\u1eefng c\u00e2u chuy\u1ec7n d\u1ec5 ho\u00e0n th\u00e0nh thay v\u00ec nh\u1eefng c\u00e2u chuy\u1ec7n mang l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh cao nh\u1ea5t.<\/li>\n<li><strong>Thao t\u00fang ph\u1ea1m vi:<\/strong> \u0110\u1ec3 duy tr\u00ec t\u1ed1c \u0111\u1ed9 cao, Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 chia nh\u1ecf c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch nh\u00e2n t\u1ea1o, l\u00e0m che gi\u1ea5u \u0111\u1ed9 ph\u1ee9c t\u1ea1p th\u1ef1c s\u1ef1 c\u1ee7a c\u00e1c t\u00ednh n\u0103ng.<\/li>\n<li><strong>\u00c1p l\u1ef1c l\u00ean \u0111\u1ed9i:<\/strong> N\u00f3 t\u1ea1o \u00e1p l\u1ef1c kh\u00f4ng c\u1ea7n thi\u1ebft l\u00ean \u0111\u1ed9i ph\u00e1t tri\u1ec3n \u0111\u1ec3 duy tr\u00ec m\u1ed9t con s\u1ed1 nh\u1ea5t \u0111\u1ecbnh, c\u00f3 th\u1ec3 l\u00e0m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li><strong>B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i:<\/strong> T\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i do c\u00e1c ng\u00e0y l\u1ec5, ngh\u1ec9 \u1ed1m ho\u1eb7c n\u1ee3 k\u1ef9 thu\u1eadt. N\u00f3 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n m\u1ed9t b\u1ea3ng \u0111i\u1ec3m c\u00e2n b\u1eb1ng, nh\u00ecn v\u00e0o k\u1ebft qu\u1ea3, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea7u ra.<\/p>\n<h2>\ud83c\udfaf Ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i 1: Giao gi\u00e1 tr\u1ecb v\u00e0 T\u00e1c \u0111\u1ed9ng kinh doanh<\/h2>\n<p>Tr\u00e1ch nhi\u1ec7m ch\u00ednh c\u1ee7a Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m l\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb c\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i Ph\u00e1t tri\u1ec3n. \u0110o l\u01b0\u1eddng gi\u00e1 tr\u1ecb \u0111\u00f2i h\u1ecfi ph\u1ea3i xem x\u00e9t c\u00e1ch ph\u1ea7n m\u1ec1m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<h3>1.1 Th\u1ef1c hi\u1ec7n gi\u00e1 tr\u1ecb kinh doanh<\/h3>\n<p>Thay v\u00ec h\u1ecfi \u201cCh\u00fang ta \u0111\u00e3 ho\u00e0n th\u00e0nh bao nhi\u00eau \u0111i\u1ec3m?\u201d, h\u00e3y h\u1ecfi \u201cCh\u00fang ta \u0111\u00e3 mang l\u1ea1i bao nhi\u00eau gi\u00e1 tr\u1ecb?\u201d. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i th\u00f4ng qua:<\/p>\n<ul>\n<li><strong>Gi\u00e1 tr\u1ecb kinh doanh \u01b0\u1edbc t\u00ednh so v\u1edbi Th\u1ef1c t\u1ebf:<\/strong> G\u00e1n \u0111i\u1ec3m gi\u00e1 tr\u1ecb (v\u00ed d\u1ee5: 1-10) cho c\u00e1c t\u00ednh n\u0103ng trong qu\u00e1 tr\u00ecnh tinh ch\u1ec9nh danh s\u00e1ch c\u00f4ng vi\u1ec7c. So s\u00e1nh t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c m\u1ee5c \u0111\u00e3 ho\u00e0n th\u00e0nh v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c m\u1ee5c \u0111\u00e3 l\u00ean k\u1ebf ho\u1ea1ch.<\/li>\n<li><strong>L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI):<\/strong> \u0110\u1ed1i v\u1edbi c\u00e1c b\u1ea3n ph\u00e1t h\u00e0nh l\u1edbn, t\u00ednh to\u00e1n chi ph\u00ed ph\u00e1t tri\u1ec3n so v\u1edbi doanh thu ho\u1eb7c ti\u1ebft ki\u1ec7m chi ph\u00ed t\u1ea1o ra.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 ti\u1ebfp nh\u1eadn t\u00ednh n\u0103ng:<\/strong> Theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t t\u00ednh n\u0103ng m\u1edbi sau khi ph\u00e1t h\u00e0nh. T\u1ed1c \u0111\u1ed9 cao ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu kh\u00f4ng ai s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u00f3.<\/li>\n<\/ul>\n<h3>1.2 Th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>M\u1ed9t Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m gi\u1ecfi hi\u1ec3u r\u00f5 s\u1ef1 c\u1ea5p b\u00e1ch trong vi\u1ec7c \u0111\u01b0a gi\u00e1 tr\u1ecb \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng. \u0110o th\u1eddi gian d\u1eabn \u0111\u1ea7u t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn tri\u1ec3n khai s\u1ea3n xu\u1ea5t cho c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng.<\/p>\n<ul>\n<li><strong>T\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn ph\u00e1t h\u00e0nh:<\/strong> M\u1ea5t bao l\u00e2u t\u1eeb y\u00eau c\u1ea7u c\u1ee7a b\u00ean li\u00ean quan \u0111\u1ebfn khi t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ho\u1ea1t \u0111\u1ed9ng?<\/li>\n<li><strong>T\u1ea7n su\u1ea5t ph\u00e1t h\u00e0nh:<\/strong>C\u00e1c phi\u00ean b\u1ea3n c\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u1ec1u \u0111\u1eb7n v\u00e0 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c kh\u00f4ng?<\/li>\n<li><strong>Th\u1eddi gian t\u1ea1o gi\u00e1 tr\u1ecb:<\/strong>Kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch bao l\u00e2u sau khi tri\u1ec3n khai?<\/li>\n<\/ul>\n<h2>\ud83e\uddf9 Ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i 2: S\u1ee9c kh\u1ecfe v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng danh s\u00e1ch c\u00f4ng vi\u1ec7c<\/h2>\n<p>M\u1ed9t danh s\u00e1ch c\u00f4ng vi\u1ec7c l\u00e0nh m\u1ea1nh l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t Product Owner l\u00e0nh m\u1ea1nh. N\u1ebfu danh s\u00e1ch c\u00f4ng vi\u1ec7c tr\u1edf th\u00e0nh n\u01a1i ch\u00f4n c\u1ea5t nh\u1eefng phi\u1ebfu c\u00f4ng vi\u1ec7c ch\u01b0a \u0111\u01b0\u1ee3c l\u00e0m r\u00f5, th\u00ec Product Owner \u0111ang th\u1ea5t b\u1ea1i trong vi\u1ec7c chu\u1ea9n b\u1ecb cho \u0111\u1ed9i ng\u0169 th\u00e0nh c\u00f4ng. H\u00e3y t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c \u0111ang th\u1ef1c hi\u1ec7n.<\/p>\n<h3>2.1 Ch\u1ec9 s\u1ed1 l\u00e0m r\u00f5 danh s\u00e1ch c\u00f4ng vi\u1ec7c<\/h3>\n<p>Vi\u1ec7c l\u00e0m r\u00f5 l\u00e0 qu\u00e1 tr\u00ecnh chia nh\u1ecf v\u00e0 l\u00e0m r\u00f5 c\u00e1c m\u1ee5c. M\u1ed9t Product Owner t\u1ed1t \u0111\u1ea3m b\u1ea3o \u0111\u1ed9i ng\u0169 kh\u00f4ng b\u1ecb c\u1ea3n tr\u1edf b\u1edfi s\u1ef1 m\u01a1 h\u1ed3.<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 l\u00e0m r\u00f5:<\/strong>T\u1ef7 l\u1ec7 c\u00e1c m\u1ee5c trong danh s\u00e1ch c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 ho\u00e0n to\u00e0n (ti\u00eau ch\u00ed ch\u1ea5p nh\u1eadn r\u00f5 r\u00e0ng, \u01b0\u1edbc l\u01b0\u1ee3ng \u0111\u00e3 ho\u00e0n th\u00e0nh) tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u bu\u1ed5i l\u1eadp k\u1ebf ho\u1ea1ch sprint.<\/li>\n<li><strong>\u0110\u1ed9 \u1ed5n \u0111\u1ecbnh c\u1ee7a cam k\u1ebft:<\/strong>T\u1ea7n su\u1ea5t m\u1ee5c ti\u00eau sprint b\u1ecb thay \u0111\u1ed5i gi\u1eefa sprint do y\u00eau c\u1ea7u kh\u00f4ng r\u00f5 r\u00e0ng l\u00e0 bao nhi\u00eau? \u0110\u1ed9 \u1ed5n \u0111\u1ecbnh th\u1ea5p cho th\u1ea5y s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng t\u1eeb \u0111\u1ea7u.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh c\u00e2u chuy\u1ec7n:<\/strong>T\u1ea7n su\u1ea5t c\u00e1c m\u1ee5c \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 Ho\u00e0n th\u00e0nh m\u00e0 kh\u00f4ng c\u1ea7n l\u00e0m r\u00f5 trong su\u1ed1t sprint l\u00e0 bao nhi\u00eau?<\/li>\n<\/ul>\n<h3>2.2 Qu\u1ea3n l\u00fd \u01b0u ti\u00ean<\/h3>\n<p>Product Owner \u0111\u00f3ng vai tr\u00f2 nh\u01b0 b\u1ed9 l\u1ecdc cho \u0111\u1ed9i nh\u00f3m. Danh s\u00e1ch c\u00f4ng vi\u1ec7c lu\u00f4n ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo gi\u00e1 tr\u1ecb v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea5p b\u00e1ch.<\/p>\n<ul>\n<li><strong>\u0110\u1ea3o ng\u01b0\u1ee3c \u01b0u ti\u00ean:<\/strong>T\u1ea7n su\u1ea5t c\u00e1c m\u1ee5c h\u00e0ng \u0111\u1ea7u trong danh s\u00e1ch c\u00f4ng vi\u1ec7c b\u1ecb thay \u0111\u1ed5i tr\u01b0\u1edbc khi sprint b\u1eaft \u0111\u1ea7u l\u00e0 bao nhi\u00eau? Nh\u1eefng thay \u0111\u1ed5i th\u01b0\u1eddng xuy\u00ean cho th\u1ea5y k\u1ebf ho\u1ea1ch k\u00e9m ho\u1eb7c \u00e1p l\u1ef1c t\u1eeb b\u00ean ngo\u00e0i.<\/li>\n<li><strong>Qu\u1ea3n l\u00fd n\u1ee3 k\u1ef9 thu\u1eadt:<\/strong>Product Owner c\u00f3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ea3m b\u1ea3o th\u1eddi gian \u0111\u01b0\u1ee3c d\u00e0nh cho vi\u1ec7c x\u1eed l\u00fd n\u1ee3 k\u1ef9 thu\u1eadt song song v\u1edbi c\u00f4ng vi\u1ec7c t\u00ednh n\u0103ng kh\u00f4ng?<\/li>\n<li><strong>K\u00edch th\u01b0\u1edbc danh s\u00e1ch c\u00f4ng vi\u1ec7c:<\/strong>Danh s\u00e1ch c\u00f4ng vi\u1ec7c c\u00f3 qu\u00e1 nh\u1ecf (l\u00e0m \u0111\u1ed9i ng\u0169 thi\u1ebfu vi\u1ec7c) hay qu\u00e1 l\u1edbn (g\u00e2y nh\u1ea7m l\u1eabn) kh\u00f4ng? K\u00edch th\u01b0\u1edbc danh s\u00e1ch c\u00f4ng vi\u1ec7c c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi nh\u1ecbp \u0111\u1ed9 sprint.<\/li>\n<\/ul>\n<h2>\ud83e\udd1d Ch\u1ec9 s\u1ed1 c\u1ed1t l\u00f5i 3: S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1ed9i nh\u00f3m<\/h2>\n<p>Product Owner l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 \u0111\u1ed9i nh\u00f3m. Kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 qu\u1ea3n l\u00fd k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u then ch\u1ed1t. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng t\u1ed1t nh\u1ea5t th\u00f4ng qua c\u00e1c v\u00f2ng ph\u1ea3n h\u1ed3i.<\/p>\n<h3>3.1 S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/h3>\n<p>Nh\u1eefng ng\u01b0\u1eddi t\u00e0i tr\u1ee3 s\u1ea3n ph\u1ea9m c\u00f3 h\u00e0i l\u00f2ng v\u1edbi k\u1ebft qu\u1ea3 kh\u00f4ng?<\/p>\n<ul>\n<li><strong>Ch\u1ec9 s\u1ed1 NPS c\u1ee7a c\u00e1c b\u00ean li\u00ean quan:<\/strong>G\u1eedi m\u1ed9t kh\u1ea3o s\u00e1t Ch\u1ec9 s\u1ed1 L\u00f2ng trung th\u00e0nh Net Promoter \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan then ch\u1ed1t sau m\u1ed7i l\u1ea7n ph\u00e1t h\u00e0nh ho\u1eb7c m\u1ed7i qu\u00fd.<\/li>\n<li><strong>T\u00ednh minh b\u1ea1ch:<\/strong>C\u00e1c b\u00ean li\u00ean quan c\u00f3 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 ti\u1ebfn \u0111\u1ed9 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i theo \u0111u\u1ed5i Product Owner \u0111\u1ec3 nh\u1eadn th\u00f4ng tin c\u1eadp nh\u1eadt kh\u00f4ng?<\/li>\n<li><strong>\u0110\u1ed3ng thu\u1eadn v\u1ec1 k\u1ef3 v\u1ecdng:<\/strong> S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c giao c\u00f3 kh\u1edbp v\u1edbi nh\u1eefng g\u00ec c\u00e1c b\u00ean li\u00ean quan y\u00eau c\u1ea7u kh\u00f4ng? S\u1ef1 ch\u00eanh l\u1ec7ch l\u1edbn cho th\u1ea5y kho\u1ea3ng c\u00e1ch giao ti\u1ebfp.<\/li>\n<\/ul>\n<h3>3.2 Th\u00fac \u0111\u1ea9y n\u0103ng l\u1ef1c \u0111\u1ed9i nh\u00f3m<\/h3>\n<p>\u0110\u1ed9i ph\u00e1t tri\u1ec3n n\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m. M\u1ed9t PO t\u1ed1t s\u1ebd lo\u1ea1i b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n li\u00ean quan \u0111\u1ebfn y\u00eau c\u1ea7u v\u00e0 quy\u1ebft \u0111\u1ecbnh.<\/p>\n<ul>\n<li><strong>S\u1ef1 t\u1ef1 tin c\u1ee7a \u0111\u1ed9i nh\u00f3m:<\/strong> Trong c\u00e1c bu\u1ed5i t\u1ed5ng k\u1ebft, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin v\u00e0o c\u00e1c m\u1ee5c trong danh s\u00e1ch c\u00f4ng vi\u1ec7c kh\u00f4ng?<\/li>\n<li><strong>T\u1ea7n su\u1ea5t \u0111\u1eb7t c\u00e2u h\u1ecfi:<\/strong> \u0110\u1ed9i nh\u00f3m th\u01b0\u1eddng xuy\u00ean h\u1ecfi PO \u0111\u1ec3 l\u00e0m r\u00f5 trong m\u1ed9t sprint bao nhi\u00eau l\u1ea7n? T\u1ea7n su\u1ea5t cao cho th\u1ea5y \u0111\u1ecbnh ngh\u0129a v\u1ec1 ho\u00e0n th\u00e0nh ch\u01b0a r\u00f5 r\u00e0ng.<\/li>\n<li><strong>\u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau Sprint:<\/strong> \u0110\u1ed9i nh\u00f3m c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra t\u1eeb \u0111\u1ea7u sprint kh\u00f4ng? \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 r\u00f5 r\u00e0ng trong \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a PO.<\/li>\n<\/ul>\n<h2>\ud83d\udcca B\u1ea3ng so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1<\/h2>\n<p>\u0110\u1ec3 gi\u00fap h\u00ecnh dung r\u00f5 s\u1ef1 chuy\u1ec3n d\u1ecbch t\u1eeb c\u00e1c ch\u1ec9 s\u1ed1 truy\u1ec1n th\u1ed1ng sang c\u00e1c ch\u1ec9 s\u1ed1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb, h\u00e3y xem b\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i ch\u1ec9 s\u1ed1<\/th>\n<th>Truy\u1ec1n th\u1ed1ng (t\u1eadp trung v\u00e0o t\u1ed1c \u0111\u1ed9)<\/th>\n<th>Khuy\u1ebfn ngh\u1ecb (t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>M\u1ee5c ti\u00eau ch\u00ednh<\/strong><\/td>\n<td>Ho\u00e0n th\u00e0nh nhi\u1ec1u \u0111i\u1ec3m truy\u1ec7n nh\u1ea5t<\/td>\n<td>\u0110\u01b0a l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh cao nh\u1ea5t<\/td>\n<\/tr>\n<tr>\n<td><strong>Tr\u1ecdng t\u00e2m danh s\u00e1ch c\u00f4ng vi\u1ec7c<\/strong><\/td>\n<td>T\u1ed1i \u0111a h\u00f3a s\u1ed1 l\u01b0\u1ee3ng m\u1ee5c<\/td>\n<td>\u0110\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 s\u1eb5n s\u00e0ng c\u1ee7a c\u00e1c m\u1ee5c<\/td>\n<\/tr>\n<tr>\n<td><strong>Ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng<\/strong><\/td>\n<td>\u0110\u01b0\u1eddng xu h\u01b0\u1edbng t\u1ed1c \u0111\u1ed9 cao<\/td>\n<td>S\u1ef1 h\u00e0i l\u00f2ng v\u00e0 m\u1ee9c \u0111\u1ed9 \u00e1p d\u1ee5ng cao t\u1eeb c\u00e1c b\u00ean li\u00ean quan<\/td>\n<\/tr>\n<tr>\n<td><strong>T\u01b0\u01a1ng t\u00e1c c\u1ee7a \u0111\u1ed9i nh\u00f3m<\/strong><\/td>\n<td>\u0110\u1ea9y m\u1ea1nh t\u1ed1c \u0111\u1ed9<\/td>\n<td>Lo\u1ea1i b\u1ecf s\u1ef1 m\u01a1 h\u1ed3 v\u00e0 c\u00e1c r\u00e0o c\u1ea3n<\/td>\n<\/tr>\n<tr>\n<td><strong>K\u1ebft qu\u1ea3<\/strong><\/td>\n<td>K\u1ebft qu\u1ea3 \u0111\u1ea7u ra (m\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai)<\/td>\n<td>K\u1ebft qu\u1ea3 (v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\ud83d\udee0\ufe0f Chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai: C\u00e1ch b\u1eaft \u0111\u1ea7u \u0111o l\u01b0\u1eddng<\/h2>\n<p>Thay \u0111\u1ed5i v\u0103n h\u00f3a \u0111o l\u01b0\u1eddng c\u1ee7a b\u1ea1n m\u1ea5t th\u1eddi gian. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n \u0111\u1ed9i nh\u00f3m.<\/p>\n<h3>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u00f9ng c\u00e1c b\u00ean li\u00ean quan<\/h3>\n<p>Tr\u01b0\u1edbc khi \u0111o l\u01b0\u1eddng, b\u1ea1n ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u1ec1 h\u00ecnh \u1ea3nh c\u1ee7a gi\u00e1 tr\u1ecb. H\u00e3y ng\u1ed3i l\u1ea1i c\u00f9ng c\u00e1c b\u00ean li\u00ean quan then ch\u1ed1t trong kinh doanh v\u00e0 x\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng cho c\u00e1c s\u00e1ng ki\u1ebfn l\u1edbn. C\u00f3 ph\u1ea3i doanh thu? C\u00f3 ph\u1ea3i gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng? Hay gi\u1ea3m chi ph\u00ed?<\/p>\n<ul>\n<li>Ghi ch\u00e9p r\u00f5 r\u00e0ng c\u00e1c \u0111\u1ecbnh ngh\u0129a n\u00e0y.<\/li>\n<li>\u0110\u1ea3m b\u1ea3o ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m bi\u1ebft ch\u1ec9 s\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t cho qu\u00fd hi\u1ec7n t\u1ea1i.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 2: Theo d\u00f5i s\u1ee9c kh\u1ecfe danh s\u00e1ch c\u00f4ng vi\u1ec7c<\/h3>\n<p>B\u1eaft \u0111\u1ea7u quan s\u00e1t t\u00ecnh tr\u1ea1ng danh s\u00e1ch c\u00f4ng vi\u1ec7c. \u0110\u1eebng bi\u1ebfn n\u00f3 th\u00e0nh h\u00ecnh ph\u1ea1t. H\u00e3y s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ch\u1ea9n \u0111o\u00e1n.<\/p>\n<ul>\n<li>Xem x\u00e9t 20 m\u1ee5c h\u00e0ng \u0111\u1ea7u trong danh s\u00e1ch c\u00f4ng vi\u1ec7c m\u1ed7i tu\u1ea7n.<\/li>\n<li>Ki\u1ec3m tra xem ch\u00fang c\u00f3 ti\u00eau ch\u00ed ch\u1ea5p nh\u1eadn r\u00f5 r\u00e0ng hay kh\u00f4ng.<\/li>\n<li>Ghi ch\u00fa t\u1ea7n su\u1ea5t c\u00e1c m\u1ee5c h\u00e0ng \u0111\u1ea7u thay \u0111\u1ed5i tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u sprint.<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 3: Thu th\u1eadp ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh<\/h3>\n<p>D\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng cho b\u1ea1n bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra; d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh cho b\u1ea1n bi\u1ebft l\u00fd do t\u1ea1i sao. H\u00e3y gi\u1edbi thi\u1ec7u c\u00e1c c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i \u0111\u01a1n gi\u1ea3n.<\/p>\n<ul>\n<li>H\u1ecfi \u0111\u1ed9i ph\u00e1t tri\u1ec3n trong c\u00e1c bu\u1ed5i t\u1ed5ng k\u1ebft: \u201cB\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m trong sprint n\u00e0y kh\u00f4ng?\u201d<\/li>\n<li>H\u1ecfi c\u00e1c b\u00ean li\u00ean quan: \u201cPhi\u00ean b\u1ea3n ph\u00e1t h\u00e0nh g\u1ea7n nh\u1ea5t c\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a b\u1ea1n kh\u00f4ng?\u201d<\/li>\n<\/ul>\n<h3>B\u01b0\u1edbc 4: Xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/h3>\n<p>\u0110\u1eebng thi\u1ebft l\u1eadp xong r\u1ed3i b\u1ecf qu\u00ean. H\u00e3y xem x\u00e9t l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y m\u1ed7i qu\u00fd c\u00f9ng ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m.<\/p>\n<ul>\n<li>Nh\u1ea5n m\u1ea1nh nh\u1eefng th\u00e0nh c\u00f4ng khi gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/li>\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng khu v\u1ef1c m\u00e0 giao ti\u1ebfp \u0111\u00e3 b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh ngh\u0129a v\u1ec1 th\u00e0nh c\u00f4ng n\u1ebfu m\u1ee5c ti\u00eau kinh doanh thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<h2>\u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh<\/h2>\n<p>Ngay c\u1ea3 khi c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00fang \u0111\u1eafn, vi\u1ec7c tri\u1ec3n khai v\u1eabn c\u00f3 th\u1ec3 sai. H\u00e3y c\u1ea3nh gi\u00e1c v\u1edbi nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn n\u00e0y.<\/p>\n<h3>3.1 Qu\u1ea3n l\u00fd qu\u00e1 m\u1ee9c<\/h3>\n<p>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 gi\u00e1m s\u00e1t ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m s\u1ebd t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng \u0111\u1ed9c h\u1ea1i. Nh\u1eefng ph\u00e9p \u0111o n\u00e0y n\u00ean d\u00f9ng \u0111\u1ec3 hu\u1ea5n luy\u1ec7n v\u00e0 c\u1ea3i ti\u1ebfn, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 tr\u1eebng ph\u1ea1t.<\/p>\n<h3>3.2 B\u1ecf qua b\u1ed1i c\u1ea3nh<\/h3>\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi t\u00ednh n\u0103ng n\u00e0o c\u0169ng gi\u1ed1ng nhau. M\u1ed9t cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb kinh doanh ngay l\u1eadp t\u1ee9c th\u1ea5p nh\u01b0ng gi\u00e1 tr\u1ecb d\u00e0i h\u1ea1n cao. \u0110\u1ea3m b\u1ea3o ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch l\u00fd do \u0111\u1eb1ng sau th\u1ee9 t\u1ef1 danh s\u00e1ch c\u00f4ng vi\u1ec7c.<\/p>\n<h3>3.3 C\u00e1c ch\u1ec9 s\u1ed1 h\u00ecnh th\u1ee9c<\/h3>\n<p>Tr\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 tr\u00f4ng t\u1ed1t nh\u01b0ng ch\u1eb3ng c\u00f3 \u00fd ngh\u0129a g\u00ec. V\u00ed d\u1ee5, \u201cS\u1ed1 l\u01b0\u1ee3ng t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh\u201d l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u00ecnh th\u1ee9c n\u1ebfu nh\u1eefng t\u00ednh n\u0103ng \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. H\u00e3y t\u1eadp trung v\u00e0o<strong>Ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng<\/strong> ho\u1eb7c <strong>S\u1eed d\u1ee5ng t\u00ednh n\u0103ng<\/strong> thay v\u00e0o \u0111\u00f3.<\/p>\n<h3>3.4 \u0110o l\u01b0\u1eddng qu\u00e1 m\u1ee9c<\/h3>\n<p>B\u1ea1n kh\u00f4ng c\u1ea7n m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n ph\u1ee9c t\u1ea1p cho t\u1eebng ch\u1ec9 s\u1ed1. \u0110\u00f4i khi m\u1ed9t b\u1ea3ng t\u00ednh ho\u1eb7c m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n l\u00e0 \u0111\u1ee7. Gi\u1eef cho quy tr\u00ecnh \u0111o l\u01b0\u1eddng nh\u1eb9 nh\u00e0ng.<\/p>\n<h2>\ud83d\udd0d T\u00ecm hi\u1ec3u s\u00e2u: Vai tr\u00f2 c\u1ee7a ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/h2>\n<p>M\u1ed9t ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m b\u1ecf qua kh\u00e1ch h\u00e0ng \u0111ang l\u00e0m vi\u1ec7c trong ch\u00e2n kh\u00f4ng. Vi\u1ec7c t\u00edch h\u1ee3p ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0o \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n<h3>Th\u00f4ng tin \u0111\u1ea7u v\u00e0o tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<ul>\n<li><strong>S\u1ed1 l\u01b0\u1ee3ng v\u00e9 h\u1ed7 tr\u1ee3:<\/strong> C\u00e1c t\u00ednh n\u0103ng m\u1edbi c\u00f3 t\u1ea1o ra \u00edt v\u00e9 h\u1ed7 tr\u1ee3 h\u01a1n d\u1ef1 ki\u1ebfn kh\u00f4ng? Hay nhi\u1ec1u h\u01a1n?<\/li>\n<li><strong>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng:<\/strong> Ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m th\u1ef1c hi\u1ec7n ho\u1eb7c xem x\u00e9t c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi ng\u01b0\u1eddi d\u00f9ng bao nhi\u00eau l\u1ea7n?<\/li>\n<li><strong>Th\u1eddi gian v\u00f2ng ph\u1ea3n h\u1ed3i:<\/strong> M\u1ea5t bao l\u00e2u t\u1eeb khi nh\u1eadn b\u00e1o c\u00e1o l\u1ed7i \u0111\u1ebfn khi tri\u1ec3n khai s\u1eeda l\u1ed7i?<\/li>\n<\/ul>\n<h3>T\u00ednh d\u1ec5 d\u00f9ng v\u00e0 tr\u1ea3i nghi\u1ec7m<\/h3>\n<p>Gi\u00e1 tr\u1ecb kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ee9c n\u0103ng. N\u00f3 c\u00f2n l\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n<ul>\n<li><strong>\u0110i\u1ec3m s\u1ed1 t\u00ednh d\u1ec5 d\u00f9ng:<\/strong> N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n ki\u1ec3m th\u1eed t\u00ednh d\u1ec5 d\u00f9ng, h\u00e3y theo d\u00f5i \u0111i\u1ec3m s\u1ed1 theo th\u1eddi gian.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5:<\/strong> Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd b\u1eb1ng ph\u1ea7n m\u1ec1m m\u1edbi kh\u00f4ng?<\/li>\n<\/ul>\n<h2>\ud83d\udd04 C\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c cho ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m<\/h2>\n<p>Vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. N\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chu k\u1ef3 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c cho ch\u00ednh vai tr\u00f2 n\u00e0y.<\/p>\n<ul>\n<li><strong>\u0110\u00e1nh gi\u00e1 theo qu\u00fd:<\/strong> L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 ch\u00ednh th\u1ee9c n\u01a1i ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m tr\u00ecnh b\u00e0y c\u00e1c ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb cho ban l\u00e3nh \u0111\u1ea1o.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 \u0111\u1ed3ng nghi\u1ec7p:<\/strong> Cho ph\u00e9p c\u00e1c ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m kh\u00e1c xem x\u00e9t danh s\u00e1ch c\u00f4ng vi\u1ec7c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhau.<\/li>\n<li><strong>H\u01b0\u1edbng d\u1eabn:<\/strong> G\u1eafn k\u1ebft ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m tr\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch h\u1ecd x\u1eed l\u00fd \u01b0u ti\u00ean v\u00e0 qu\u1ea3n l\u00fd b\u00ean li\u00ean quan.<\/li>\n<\/ul>\n<h2>\ud83d\udcdd C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>C\u00e2u h\u1ecfi: T\u00f4i c\u00f3 th\u1ec3 d\u00f9ng t\u1ed1c \u0111\u1ed9 \u0111\u1ec3 \u0111o l\u01b0\u1eddng ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/h3>\n<p>Tr\u1ea3 l\u1eddi: T\u1ed1c \u0111\u1ed9 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 th\u1ee9 c\u1ea5p v\u1ec1 s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a \u0111\u1ed9i nh\u00f3m, m\u00e0 ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn, nh\u01b0ng n\u00f3 kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c d\u00f9ng l\u00e0m KPI ch\u00ednh. N\u1ebfu t\u1ed1c \u0111\u1ed9 gi\u1ea3m, h\u00e3y \u0111i\u1ec1u tra s\u1ee9c kh\u1ecfe danh s\u00e1ch c\u00f4ng vi\u1ec7c ho\u1eb7c n\u0103ng l\u1ef1c \u0111\u1ed9i nh\u00f3m, ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u1ef1c ti\u1ebfp l\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a ng\u01b0\u1eddi ch\u1ee7 s\u1ea3n ph\u1ea9m.<\/p>\n<h3>C\u00e2u h\u1ecfi: \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu c\u00e1c b\u00ean li\u00ean quan kh\u00f4ng \u0111\u1ed3ng thu\u1eadn v\u1ec1 kh\u00e1i ni\u1ec7m &#8216;gi\u00e1 tr\u1ecb&#8217; l\u00e0 g\u00ec?<\/h3>\n<p>Tr\u1ea3 l\u1eddi: \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 l\u00e3nh \u0111\u1ea1o, kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m. T\u1ed5 ch\u1ee9c m\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c \u0111\u1ec3 th\u1ed1ng nh\u1ea5t quan \u0111i\u1ec3m gi\u1eefa c\u00e1c b\u00ean li\u00ean quan. Nhi\u1ec7m v\u1ee5 c\u1ee7a PO l\u00e0 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh th\u1ed1ng nh\u1ea5t n\u00e0y, nh\u01b0ng t\u1ed5 ch\u1ee9c c\u1ea7n ph\u1ea3i h\u1ed7 tr\u1ee3 n\u00f3.<\/p>\n<h3>C\u00e2u h\u1ecfi: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng n\u1ee3 k\u1ef9 thu\u1eadt n\u1ebfu n\u00f3 kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb kinh doanh tr\u1ef1c ti\u1ebfp?<\/h3>\n<p>Tr\u1ea3 l\u1eddi: \u0110\u1eb7t n\u1ee3 k\u1ef9 thu\u1eadt v\u00e0o kh\u00eda c\u1ea1nh r\u1ee7i ro v\u00e0 t\u1ed1c \u0111\u1ed9. Gi\u1ea3i th\u00edch r\u1eb1ng vi\u1ec7c thanh to\u00e1n n\u1ee3 s\u1ebd gi\u1ea3m th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng cho c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng lai. \u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 gi\u1ea3m t\u1ef7 l\u1ec7 l\u1ed7i ho\u1eb7c m\u1ee9c \u0111\u1ed9 t\u0103ng t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai sau khi gi\u1ea3m n\u1ee3.<\/p>\n<h3>C\u00e2u h\u1ecfi: S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a b\u00ean li\u00ean quan c\u00f3 mang t\u00ednh ch\u1ee7 quan kh\u00f4ng?<\/h3>\n<p>Tr\u1ea3 l\u1eddi: C\u00f3 th\u1ec3 l\u00e0 nh\u01b0 v\u1eady. \u0110\u1ec3 l\u00e0m cho n\u00f3 kh\u00e1ch quan h\u01a1n, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c b\u1ea3ng kh\u1ea3o s\u00e1t c\u00f3 c\u1ea5u tr\u00fac v\u1edbi thang \u0111o Likert v\u00e0 theo d\u00f5i xu h\u01b0\u1edbng theo th\u1eddi gian thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o c\u00e1c \u0111i\u1ec3m d\u1eef li\u1ec7u \u0111\u01a1n l\u1ebb.<\/p>\n<h3>C\u00e2u h\u1ecfi: \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu \u0111\u1ed9i ng\u0169 m\u1edbi v\u00e0 thi\u1ebfu d\u1eef li\u1ec7u?<\/h3>\n<p>Tr\u1ea3 l\u1eddi: B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u1ecbnh t\u00ednh. T\u1eadp trung v\u00e0o giao ti\u1ebfp v\u1edbi b\u00ean li\u00ean quan v\u00e0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng c\u1ee7a danh s\u00e1ch c\u00f4ng vi\u1ec7c. Khi \u0111\u1ed9i ng\u0169 \u1ed5n \u0111\u1ecbnh h\u01a1n, h\u00e3y gi\u1edbi thi\u1ec7u c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 th\u1eddi gian d\u1eabn \u0111\u1ea7u.<\/p>\n<h2>\ud83d\ude80 Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t<\/h2>\n<p>Chuy\u1ec3n h\u01b0\u1edbng kh\u1ecfi t\u1ed1c \u0111\u1ed9 (velocity) nh\u01b0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 cho ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn c\u1ea7n thi\u1ebft cho s\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a Agile. N\u00f3 chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb<em>s\u1ed1 l\u01b0\u1ee3ng<\/em>c\u00f4ng vi\u1ec7c \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n sang<em>gi\u00e1 tr\u1ecb<\/em>\u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra. B\u1eb1ng c\u00e1ch theo d\u00f5i vi\u1ec7c giao h\u00e0ng gi\u00e1 tr\u1ecb, t\u00ecnh tr\u1ea1ng danh s\u00e1ch c\u00f4ng vi\u1ec7c v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a b\u00ean li\u00ean quan, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 \u0111\u00f3ng g\u00f3p th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m.<\/p>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n ch\u1ec9 vi\u1ec7c nh\u00ecn v\u00e0o m\u1ed9t con s\u1ed1. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 trao \u0111\u1ed5i, s\u1ef1 th\u1ed1ng nh\u1ea5t v\u00e0 tinh th\u1ea7n s\u1eb5n s\u00e0ng xem x\u00e9t d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh. Tuy nhi\u00ean, k\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n, m\u1ed9t \u0111\u1ed9i ng\u0169 \u00edt c\u0103ng th\u1eb3ng h\u01a1n v\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u00ecn th\u1ea5y l\u1ee3i nhu\u1eadn th\u1ef1c s\u1ef1 t\u1eeb kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ki\u1ec3m to\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh ch\u1ec9 s\u1ed1 n\u00e0o t\u1eadp trung v\u00e0o \u0111\u1ea7u ra v\u00e0 ch\u1ec9 s\u1ed1 n\u00e0o t\u1eadp trung v\u00e0o k\u1ebft qu\u1ea3. Th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i t\u1eeb t\u1eeb. Tham gia ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 c\u00e1ch h\u1ecd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1. Khi vi\u1ec7c \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra gi\u00e1 tr\u1ecb, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u1eafng.<\/p>\n<p>H\u00e3y nh\u1edb, m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ecm ra m\u1ed9t con s\u1ed1 ho\u00e0n h\u1ea3o. M\u1ee5c ti\u00eau l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng m\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m bi\u1ebft r\u00f5 c\u00e1ch \u0111\u1ec3 th\u00e0nh c\u00f4ng. Gi\u00e1 tr\u1ecb, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng l\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u1ec9 h\u01b0\u1edbng cho s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec3u c\u00e1ch \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Ng\u01b0\u1eddi s\u1edf h\u1eefu S\u1ea3n ph\u1ea9m (PO) l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c then ch\u1ed1t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o Agile. Trong nhi\u1ec1u m\u00f4i tr\u01b0\u1eddng&hellip;<\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1c \u0111\u1ed9 (velocity) | H\u01b0\u1edbng d\u1eabn Scrum","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng vi\u1ec7c giao h\u00e0ng gi\u00e1 tr\u1ecb, t\u00ecnh tr\u1ea1ng danh s\u00e1ch c\u00f4ng vi\u1ec7c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb b\u00ean li\u00ean quan thay v\u00ec t\u1ed1c \u0111\u1ed9 \u0111\u1ed9i nh\u00f3m. M\u1ed9t h\u01b0\u1edbng d\u1eabn Scrum to\u00e0n di\u1ec7n.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[42],"tags":[39,41],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scrum","tag-academic","tag-scrum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1c \u0111\u1ed9 (velocity) | H\u01b0\u1edbng d\u1eabn Scrum<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng vi\u1ec7c giao h\u00e0ng gi\u00e1 tr\u1ecb, t\u00ecnh tr\u1ea1ng danh s\u00e1ch c\u00f4ng vi\u1ec7c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb b\u00ean li\u00ean quan thay v\u00ec t\u1ed1c \u0111\u1ed9 \u0111\u1ed9i nh\u00f3m. 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