{"id":708,"date":"2026-03-26T09:52:34","date_gmt":"2026-03-26T09:52:34","guid":{"rendered":"https:\/\/www.viz-tools.com\/tw\/swot-analysis-study-guide-business-exams\/"},"modified":"2026-03-26T09:52:34","modified_gmt":"2026-03-26T09:52:34","slug":"swot-analysis-study-guide-business-exams","status":"publish","type":"post","link":"https:\/\/www.viz-tools.com\/tw\/swot-analysis-study-guide-business-exams\/","title":{"rendered":"\u5546\u696d\u8003\u8a66\u7528SWOT\u5206\u6790\u5b78\u7fd2\u6307\u5357"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"SWOT Analysis Study Guide infographic in stamp and washi tape style showing the four quadrants: Strengths (internal\/positive), Weaknesses (internal\/negative), Opportunities (external\/positive), and Threats (external\/negative), with key examples, internal vs external factor distinctions, exam preparation tips, and TOWS Matrix strategies for business students\" decoding=\"async\" src=\"https:\/\/www.viz-tools.com\/wp-content\/uploads\/2026\/03\/swot-analysis-study-guide-infographic.jpg\"\/><\/figure>\n<\/div>\n<p>\u6e96\u5099\u5546\u696d\u7b56\u7565\u8003\u8a66\u9700\u8981\u624e\u5be6\u638c\u63e1\u57fa\u790e\u7684\u5206\u6790\u6846\u67b6\u3002\u5728\u9019\u4e9b\u6846\u67b6\u4e2d\uff0cSWOT\u5206\u6790\u59cb\u7d42\u662f\u6838\u5fc3\u6982\u5ff5\u3002\u7121\u8ad6\u4f60\u53c3\u52a0\u7684\u662f\u6230\u7565\u7ba1\u7406\u8ab2\u7a0b\u9084\u662f\u666e\u901a\u7684\u5546\u696d\u7ba1\u7406\u8003\u8a66\uff0c\u4e86\u89e3\u5982\u4f55\u69cb\u5efa\u548c\u89e3\u8b80\u9019\u500b\u77e9\u9663\u90fd\u81f3\u95dc\u91cd\u8981\u3002\u672c\u6307\u5357\u5c07\u9010\u4e00\u89e3\u6790\u6bcf\u500b\u7d44\u4ef6\uff0c\u63d0\u4f9b\u8db3\u5920\u7684\u6df1\u5ea6\uff0c\u4ee5\u7cbe\u6e96\u56de\u7b54\u8907\u96dc\u60c5\u5883\u984c\u76ee\u3002<\/p>\n<p>\u9019\u4e9b\u8003\u8a66\u53d6\u5f97\u6210\u529f\u7684\u95dc\u9375\u4e0d\u50c5\u5728\u65bc\u6b7b\u8a18\u786c\u80cc\uff0c\u66f4\u5728\u65bc\u7406\u89e3\u5167\u90e8\u80fd\u529b\u8207\u5916\u90e8\u5e02\u5834\u74b0\u5883\u4e4b\u9593\u7684\u95dc\u4fc2\u3002\u6211\u5011\u5c07\u63a2\u8a0e\u56db\u500b\u8c61\u9650\uff0c\u5340\u5206\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20\uff0c\u4e26\u63d0\u4f9b\u6709\u6548\u61c9\u5c0d\u6848\u4f8b\u5206\u6790\u7684\u7b56\u7565\u3002\u5728\u672c\u5b78\u7fd2\u6307\u5357\u7d50\u675f\u6642\uff0c\u4f60\u5c07\u5c0d\u61c9\u5c0dSWOT\u76f8\u95dc\u554f\u984c\u5efa\u7acb\u6e05\u6670\u7684\u601d\u7dad\u6a21\u578b\u3002<\/p>\n<h2>\ud83d\udd0d \u7406\u89e3SWOT\u6846\u67b6<\/h2>\n<p>SWOT\u4ee3\u8868\u512a\u52e2\uff08Strengths\uff09\u3001\u52a3\u52e2\uff08Weaknesses\uff09\u3001\u6a5f\u6703\uff08Opportunities\uff09\u8207\u5a01\u8105\uff08Threats\uff09\u3002\u9019\u662f\u4e00\u7a2e\u6230\u7565\u898f\u5283\u6280\u8853\uff0c\u7528\u65bc\u8a55\u4f30\u9805\u76ee\u6216\u5546\u696d\u4f01\u5283\u7684\u9019\u56db\u500b\u8981\u7d20\u3002\u5728\u8003\u8a66\u60c5\u5883\u4e2d\uff0c\u4f60\u7d93\u5e38\u9700\u8981\u5c07\u6b64\u6846\u67b6\u61c9\u7528\u65bc\u7279\u5b9a\u516c\u53f8\u6216\u5047\u8a2d\u60c5\u5883\u3002\u76ee\u6a19\u662f\u8b58\u5225\u5f71\u97ff\u7d44\u7e54\u9054\u6210\u76ee\u6a19\u80fd\u529b\u7684\u56e0\u7d20\u3002<\/p>\n<p>\u8a72\u6846\u67b6\u5c07\u56e0\u7d20\u5206\u70ba\u5169\u985e\uff1a<\/p>\n<ul>\n<li><strong>\u5167\u90e8\u56e0\u7d20\uff1a<\/strong> \u9019\u4e9b\u56e0\u7d20\u5728\u7d44\u7e54\u7684\u63a7\u5236\u7bc4\u570d\u5167\uff0c\u5305\u62ec\u512a\u52e2\u8207\u52a3\u52e2\u3002<\/li>\n<li><strong>\u5916\u90e8\u56e0\u7d20\uff1a<\/strong> \u9019\u4e9b\u56e0\u7d20\u8d85\u51fa\u7d44\u7e54\u7684\u63a7\u5236\u7bc4\u570d\uff0c\u5305\u62ec\u6a5f\u6703\u8207\u5a01\u8105\u3002<\/li>\n<\/ul>\n<p> \u533a\u5206\u9019\u5169\u985e\u56e0\u7d20\u5f80\u5f80\u662f\u5b78\u751f\u5931\u5206\u7684\u5730\u65b9\u3002\u4f60\u5fc5\u9808\u7cbe\u78ba\u5224\u65b7\u4f01\u696d\u80fd\u6539\u8b8a\u7684\u4e8b\u9805\u8207\u5fc5\u9808\u9069\u61c9\u7684\u4e8b\u9805\u3002\u4f8b\u5982\uff0c\u4f01\u696d\u53ef\u4ee5\u8abf\u6574\u5b9a\u50f9\u7b56\u7565\uff08\u5167\u90e8\u56e0\u7d20\uff09\uff0c\u4f46\u7121\u6cd5\u6539\u8b8a\u653f\u5e9c\u6cd5\u898f\uff08\u5916\u90e8\u56e0\u7d20\uff09\u3002<\/p>\n<h2>\ud83c\udfcb\ufe0f \u56db\u500b\u8c61\u9650\u8a73\u89e3<\/h2>\n<p>\u8981\u53d6\u5f97\u9ad8\u5206\uff0c\u4f60\u5fc5\u9808\u6e05\u695a\u77e5\u9053\u6bcf\u500b\u65b9\u6846\u4e2d\u61c9\u586b\u5165\u4ec0\u9ebc\u5167\u5bb9\u3002\u8003\u5b98\u5c0b\u627e\u7684\u662f\u5177\u9ad4\u4e14\u76f8\u95dc\u7684\u7bc4\u4f8b\uff0c\u800c\u975e\u6cdb\u6cdb\u800c\u8ac7\u7684\u9673\u8ff0\u3002<\/p>\n<h3>1. \u512a\u52e2\uff08\u5167\u90e8\u4e14\u6b63\u9762\uff09<\/h3>\n<p>\u512a\u52e2\u662f\u6709\u52a9\u65bc\u9054\u6210\u76ee\u6a19\u7684\u7279\u8cea\uff0c\u662f\u7d44\u7e54\u76f8\u5c0d\u65bc\u7af6\u722d\u5c0d\u624b\u7684\u512a\u52e2\u3002\u5217\u51fa\u512a\u52e2\u6642\uff0c\u61c9\u601d\u8003\u80fd\u70ba\u516c\u53f8\u5e36\u4f86\u7af6\u722d\u512a\u52e2\u7684\u8cc7\u6e90\u3002<\/p>\n<ul>\n<li><strong>\u4eba\u529b\u8cc7\u6e90\uff1a<\/strong> \u9ad8\u7d20\u8cea\u7684\u54e1\u5de5\u5718\u968a\u3001\u7d93\u9a57\u8c50\u5bcc\u7684\u7ba1\u7406\u5718\u968a\u3001\u5f37\u52c1\u7684\u4f01\u696d\u6587\u5316\u3002<\/li>\n<li><strong>\u5be6\u9ad4\u8cc7\u7522\uff1a<\/strong> \u7406\u60f3\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u5148\u9032\u7684\u6a5f\u68b0\u8a2d\u5099\u3001\u5c08\u6709\u6280\u8853\u3002<\/li>\n<li><strong>\u8ca1\u52d9\uff1a<\/strong> \u5f37\u52c1\u7684\u73fe\u91d1\u6d41\u3001\u9ad8\u4fe1\u7528\u8a55\u7d1a\u3001\u8cc7\u91d1\u7c4c\u63aa\u7ba1\u9053\u3002<\/li>\n<li><strong>\u54c1\u724c\uff1a<\/strong> \u9ad8\u54c1\u724c\u8a8d\u77e5\u5ea6\u3001\u5fe0\u5be6\u7684\u5ba2\u6236\u7fa4\u3001\u826f\u597d\u7684\u8072\u8b7d\u3002<\/li>\n<\/ul>\n<h3>2. \u52d5\u614b\uff08\u5167\u90e8\u4e14\u8ca0\u9762\uff09<\/h3>\n<p>\u52a3\u52e2\u662f\u4f7f\u7d44\u7e54\u76f8\u5c0d\u65bc\u5176\u4ed6\u4f01\u696d\u8655\u65bc\u52a3\u52e2\u7684\u7279\u8cea\u3002\u9019\u4e9b\u662f\u7d44\u7e54\u70ba\u4fdd\u6301\u7af6\u722d\u529b\u5fc5\u9808\u6539\u5584\u7684\u9818\u57df\u3002\u5206\u6790\u6642\u61c9\u4fdd\u6301\u8aa0\u5be6\uff1b\u8003\u5b98\u6b23\u8cde\u73fe\u5be6\u7684\u8a55\u4f30\uff0c\u800c\u975e\u904e\u5ea6\u6a02\u89c0\u7684\u8aaa\u6cd5\u3002<\/p>\n<ul>\n<li><strong>\u71df\u904b\uff1a<\/strong> \u8001\u820a\u6280\u8853\u3001\u4f9b\u61c9\u93c8\u7ba1\u7406\u4e0d\u5584\u3001\u9ad8\u54e1\u5de5\u6d41\u52d5\u7387\u3002<\/li>\n<li><strong>\u8ca1\u52d9\uff1a<\/strong> \u9ad8\u50b5\u52d9\u6c34\u5e73\u3001\u4f4e\u5229\u6f64\u7a7a\u9593\u3001\u7f3a\u4e4f\u6295\u8cc7\u8cc7\u91d1\u3002<\/li>\n<li><strong>\u8072\u8b7d\uff1a<\/strong> \u5ba2\u6236\u670d\u52d9\u8a18\u9304\u4e0d\u4f73\uff0c\u5a92\u9ad4\u8ca0\u9762\u5831\u5c0e\uff0c\u54c1\u724c\u77e5\u540d\u5ea6\u4f4e\u3002<\/li>\n<li><strong> \u7d50\u69cb\u6027\uff1a<\/strong> \u5b98\u50da\u5f0f\u7684\u6c7a\u7b56\u6d41\u7a0b\uff0c\u7f3a\u4e4f\u591a\u5143\u5316\u3002<\/li>\n<\/ul>\n<h3> 3. \u6a5f\u6703\uff08\u5916\u90e8\u4e14\u6b63\u9762\uff09<\/h3>\n<p> \u6a5f\u6703\u662f\u5916\u90e8\u74b0\u5883\u4e2d\u516c\u53f8\u53ef\u5229\u7528\u4ee5\u7372\u5229\u7684\u8981\u7d20\u3002\u9019\u4e9b\u8981\u7d20\u901a\u5e38\u6e90\u81ea\u5e02\u5834\u3001\u6280\u8853\u6216\u6cd5\u898f\u7684\u8b8a\u5316\u3002\u8b58\u5225\u6a5f\u6703\u5c55\u73fe\u4e86\u524d\u77bb\u6027\u601d\u7dad\u3002<\/p>\n<ul>\n<li><strong> \u5e02\u5834\u8da8\u52e2\uff1a<\/strong> \u5c0d\u6c38\u7e8c\u7522\u54c1\u7684\u9700\u6c42\u6301\u7e8c\u589e\u9577\uff0c\u767c\u5c55\u4e2d\u570b\u5bb6\u7684\u65b0\u8208\u5e02\u5834\u3002<\/li>\n<li><strong> \u6280\u8853\uff1a<\/strong> \u53ef\u63d0\u5347\u6548\u7387\u7684\u65b0\u8edf\u9ad4\uff0c\u53ef\u89f8\u53ca\u66f4\u5ee3\u6cdb\u53d7\u773e\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u3002<\/li>\n<li><strong> \u6cd5\u898f\uff1a<\/strong> \u7da0\u8272\u80fd\u6e90\u7684\u7a05\u52d9\u512a\u60e0\uff0c\u7279\u5b9a\u7522\u696d\u7684\u53bb\u7ba1\u5236\u5316\u3002<\/li>\n<li><strong> \u7af6\u722d\u5c0d\u624b\u7684\u884c\u52d5\uff1a<\/strong> \u7af6\u722d\u5c0d\u624b\u7834\u7522\u70ba\u5e02\u5834\u4efd\u984d\u7684\u53d6\u5f97\u5275\u9020\u4e86\u7a7a\u9593\u3002<\/li>\n<\/ul>\n<h3> 4. \u5a01\u8105\uff08\u5916\u90e8\u4e14\u8ca0\u9762\uff09<\/h3>\n<p> \u5a01\u8105\u662f\u53ef\u80fd\u5c0d\u4f01\u696d\u9020\u6210\u9ebb\u7169\u7684\u5916\u90e8\u74b0\u5883\u8981\u7d20\u3002\u9019\u4e9b\u662f\u5fc5\u9808\u52a0\u4ee5\u7ba1\u7406\u6216\u6e1b\u8f15\u7684\u98a8\u96aa\u3002\u5ffd\u7565\u5a01\u8105\u662f\u8003\u8a66\u7b54\u984c\u4e2d\u5e38\u898b\u7684\u932f\u8aa4\u3002<\/p>\n<ul>\n<li><strong> \u7d93\u6fdf\uff1a<\/strong> \u8870\u9000\u3001\u901a\u8ca8\u81a8\u8139\u3001\u532f\u7387\u6ce2\u52d5\u3002<\/li>\n<li><strong> \u7af6\u722d\uff1a<\/strong> \u65b0\u9032\u5165\u8005\u3001\u50f9\u683c\u6230\u3001\u7af6\u722d\u5c0d\u624b\u7684\u7a4d\u6975\u884c\u92b7\u3002<\/li>\n<li><strong> \u6280\u8853\uff1a<\/strong> \u4f7f\u73fe\u6709\u7522\u54c1\u904e\u6642\u7684\u7834\u58de\u6027\u5275\u65b0\u3002<\/li>\n<li><strong> \u6cd5\u5f8b\uff1a<\/strong> \u65b0\u7684\u5408\u898f\u8981\u6c42\u3001\u52de\u52d5\u6cd5\u898f\u7684\u8b8a\u52d5\u3001\u66f4\u56b4\u683c\u7684\u74b0\u5883\u6a19\u6e96\u3002<\/li>\n<\/ul>\n<h2> \ud83d\udcca \u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20\u5c0d\u7167\u8868<\/h2>\n<p> \u660e\u78ba\u5340\u5206\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20\u81f3\u95dc\u91cd\u8981\u3002\u4e0b\u8868\u7e3d\u7d50\u4e86\u5206\u985e\u5167\u5bb9\uff0c\u65b9\u4fbf\u5feb\u901f\u8907\u7fd2\u3002<\/p>\n<table border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"width: 100%; border-collapse: collapse;\">\n<thead>\n<tr style=\"background-color: #f2f2f2;\">\n<th>\u985e\u5225<\/th>\n<th>\u63a7\u5236\u6b0a<\/th>\n<th>\u95dc\u6ce8\u91cd\u9ede<\/th>\n<th>\u7bc4\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u512a\u52e2<\/strong><\/td>\n<td>\u5167\u90e8\uff08\u53ef\u63a7\u5236\uff09<\/td>\n<td>\u512a\u52e2<\/td>\n<td>\u5c08\u5229\u3001\u6280\u8853\u4eba\u54e1\u3001\u8cc7\u672c<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5f31\u9ede<\/strong><\/td>\n<td>\u5167\u90e8\uff08\u53ef\u63a7\u5236\uff09<\/td>\n<td>\u7f3a\u9ede<\/td>\n<td>\u9ad8\u6210\u672c\u3001\u4f4d\u7f6e\u4e0d\u4f73\u3001\u50b5\u52d9<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6a5f\u6703<\/strong><\/td>\n<td>\u5916\u90e8\uff08\u4e0d\u53ef\u63a7\u5236\uff09<\/td>\n<td>\u6b63\u9762\u5916\u90e8\u6548\u61c9<\/td>\n<td>\u65b0\u5e02\u5834\u3001\u6280\u8853\u8b8a\u9769\u3001\u53bb\u898f\u5236\u5316<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5a01\u8105<\/strong><\/td>\n<td>\u5916\u90e8\uff08\u4e0d\u53ef\u63a7\u5236\uff09<\/td>\n<td>\u8ca0\u9762\u5916\u90e8\u6548\u61c9<\/td>\n<td>\u7d93\u6fdf\u8870\u9000\u3001\u65b0\u7af6\u722d\u8005\u3001\u6cd5\u898f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\ud83d\udcdd \u5982\u4f55\u5728\u8003\u8a66\u4e2d\u64b0\u5bebSWOT\u5206\u6790<\/h2>\n<p>\u9762\u5c0d\u8003\u8a66\u4e2d\u7684\u500b\u6848\u7814\u7a76\u6642\uff0c\u4f60\u6642\u9593\u6709\u9650\u3002\u4f60\u9700\u8981\u63a1\u53d6\u7cfb\u7d71\u6027\u7684\u65b9\u6cd5\uff0c\u78ba\u4fdd\u6db5\u84cb\u6240\u6709\u91cd\u9ede\uff0c\u53c8\u4e0d\u6d6a\u8cbb\u5b57\u53e5\u3002\u9075\u5faa\u4ee5\u4e0b\u6b65\u9a5f\uff0c\u6709\u6548\u7d44\u7e54\u4f60\u7684\u7b54\u6848\u3002<\/p>\n<h3>\u6b65\u9a5f\u4e00\uff1a\u4ed4\u7d30\u95b1\u8b80\u500b\u6848\u7814\u7a76<\/h3>\n<p>\u5283\u7dda\u6216\u8a18\u9304\u95dc\u9375\u6578\u64da\u9ede\u3002\u5c0b\u627e\u8ca1\u52d9\u6578\u5b57\u3001\u5e02\u5834\u4f54\u6709\u7387\u767e\u5206\u6bd4\uff0c\u4ee5\u53ca\u95dc\u65bc\u7ba1\u7406\u76ee\u6a19\u7684\u9673\u8ff0\u3002\u6587\u4e2d\u63d0\u4f9b\u7684\u8cc7\u6599\u5c31\u662f\u4f60\u7684\u8b49\u64da\u3002\u9664\u975e\u984c\u76ee\u660e\u78ba\u5141\u8a31\uff0c\u5426\u5247\u4e0d\u8981\u4f9d\u8cf4\u5916\u90e8\u77e5\u8b58\u3002<\/p>\n<h3>\u6b65\u9a5f\u4e8c\uff1a\u767c\u60f3\u968e\u6bb5<\/h3>\n<p>\u5728\u64b0\u5beb\u6700\u7d42\u7b54\u6848\u4e4b\u524d\uff0c\u5148\u70ba\u6bcf\u500b\u8c61\u9650\u5217\u51fa\u60f3\u6cd5\uff0c\u4e26\u6309\u985e\u5225\u5206\u7d44\u3002\u5982\u679c\u500b\u6848\u7814\u7a76\u63d0\u5230\u65b0\u7af6\u722d\u8005\uff0c\u5c31\u653e\u5728\u5a01\u8105\u9805\u76ee\u4e0b\uff1b\u82e5\u63d0\u5230\u65b0\u5c08\u5229\uff0c\u5247\u653e\u5728\u512a\u52e2\u9805\u76ee\u4e0b\u3002<\/p>\n<h3>\u6b65\u9a5f\u4e09\uff1a\u512a\u5148\u6392\u5e8f\u8207\u9078\u64c7<\/h3>\n<p>\u4f60\u7121\u6cd5\u5217\u51fa\u6240\u6709\u53ef\u80fd\u7684\u56e0\u7d20\u3002\u91dd\u5c0d\u6bcf\u500b\u8c61\u9650\uff0c\u6311\u9078\u4e09\u5230\u4e94\u500b\u8207\u984c\u76ee\u6700\u76f8\u95dc\u7684\u91cd\u9ede\u3002\u8a55\u5206\u8005\u504f\u597d\u6df1\u5ea6\u800c\u975e\u5ee3\u5ea6\u3002\u4e00\u500b\u89e3\u91cb\u6e05\u695a\u7684\u9ede\uff0c\u52dd\u904e\u4e09\u500b\u6a21\u7cca\u7684\u9ede\u3002<\/p>\n<h3>\u6b65\u9a5f\u56db\uff1a\u9023\u7d50\u7b56\u7565<\/h3>\n<p>SWOT\u5206\u6790\u672c\u8eab\u4e26\u975e\u76ee\u7684\uff0c\u800c\u662f\u4e00\u7a2e\u6c7a\u7b56\u5de5\u5177\u3002\u5982\u679c\u984c\u76ee\u8981\u6c42\u63d0\u51fa\u5efa\u8b70\uff0c\u61c9\u5c07\u4f60\u7684\u767c\u73fe\u8207\u5177\u9ad4\u884c\u52d5\u9023\u7d50\u8d77\u4f86\u3002\u4f8b\u5982\uff0c\u82e5\u4f60\u767c\u73fe\u6280\u8853\u904e\u6642\u662f\u5f31\u9ede\uff0c\u5c31\u5efa\u8b70\u6295\u8cc7\u73fe\u4ee3\u5316\uff0c\u4ee5\u628a\u63e1\u6a5f\u6703\u3002<\/p>\n<h2>\ud83e\udde0 \u9ad8\u968e\u61c9\u7528\uff1aTOWS\u77e9\u9663<\/h2>\n<p>\u67d0\u4e9b\u9ad8\u968e\u5546\u79d1\u8003\u8a66\u53ef\u80fd\u6703\u8981\u6c42\u4f60\u8d85\u8d8a\u57fa\u672c\u7684SWOT\u8868\u683c\u3002\u9019\u901a\u5e38\u88ab\u7a31\u70baTOWS\u77e9\u9663\u3002\u6b64\u5de5\u5177\u900f\u904e\u6574\u5408SWOT\u5404\u8981\u7d20\uff0c\u7522\u751f\u6230\u7565\u9078\u64c7\u3002<\/p>\n<ul>\n<li><strong>SO\u7b56\u7565\uff1a<\/strong>\u904b\u7528\u512a\u52e2\u4f86\u628a\u63e1\u6a5f\u6703\u3002\uff08\u6700\u5927\u5316\uff0d\u6700\u5927\u5316\uff09<\/li>\n<li><strong>WO\u7b56\u7565\uff1a<\/strong> \u5229\u7528\u6a5f\u6703\u514b\u670d\u5f31\u9ede\u3002\uff08\u8ff7\u4f60-\u6700\u5927\uff09<\/li>\n<li><strong> ST\u7b56\u7565\uff1a<\/strong> \u5229\u7528\u512a\u52e2\u907f\u514d\u5a01\u8105\u3002\uff08\u6700\u5927-\u8ff7\u4f60\uff09<\/li>\n<li><strong> WT\u7b56\u7565\uff1a<\/strong> \u6e1b\u5c11\u5f31\u9ede\u4e26\u907f\u514d\u5a01\u8105\u3002\uff08\u8ff7\u4f60-\u8ff7\u4f60\uff09<\/li>\n<\/ul>\n<p> \u7406\u89e3\u9019\u9805\u806f\u7e6b\u5c55\u73fe\u4e86\u66f4\u9ad8\u5c64\u6b21\u7684\u6230\u7565\u601d\u7dad\u3002\u9019\u8868\u660e\u4f60\u4e0d\u50c5\u80fd\u8b58\u5225\u56e0\u7d20\uff0c\u9084\u80fd\u70ba\u5176\u5236\u5b9a\u56de\u61c9\u7b56\u7565\u3002<\/p>\n<h2>\ud83d\udeab \u8003\u8a66\u4e2d\u5e38\u898b\u7684\u9677\u9631\uff0c\u52d9\u5fc5\u907f\u514d<\/h2>\n<p> \u5373\u4f7f\u77e5\u8b58\u8c50\u5bcc\u7684\u5b78\u751f\u4e5f\u53ef\u80fd\u56e0\u5e38\u898b\u932f\u8aa4\u800c\u5931\u5206\u3002\u8acb\u7559\u610f\u9019\u4e9b\u9677\u9631\uff0c\u4ee5\u4fdd\u8b77\u4f60\u7684\u5206\u6578\u3002<\/p>\n<ul>\n<li><strong>\u6df7\u6dc6\u5167\u90e8\u8207\u5916\u90e8\uff1a<\/strong> \u9019\u662f\u6700\u5e38\u898b\u7684\u932f\u8aa4\u3002\u8acb\u8a18\u4f4f\uff0c\u5982\u679c\u516c\u53f8\u7121\u6cd5\u76f4\u63a5\u6539\u8b8a\u5b83\uff0c\u90a3\u5c31\u662f\u5916\u90e8\u56e0\u7d20\u3002\u4f8b\u5982\uff0c\u7af6\u722d\u5c0d\u624b\u964d\u50f9\u662f\u4e00\u7a2e\u5a01\u8105\uff08\u5916\u90e8\uff09\uff0c\u800c\u975e\u5f31\u9ede\u3002<\/li>\n<li><strong> \u8868\u8ff0\u6a21\u7cca\uff1a<\/strong> \u907f\u514d\u4f7f\u7528\u50cf\u300c\u826f\u597d\u7684\u7ba1\u7406\u300d\u9019\u6a23\u7684\u6cdb\u6cdb\u800c\u8ac7\u3002\u61c9\u5177\u9ad4\u8aaa\u660e\u3002\u4f8b\u5982\u5beb\u300c\u64c1\u670920\u5e74\u7522\u696d\u7d93\u9a57\u7684\u7ba1\u7406\u5718\u968a\u300d\u3002\u5177\u9ad4\u6027\u8b49\u660e\u4f60\u78ba\u5be6\u95b1\u8b80\u4e86\u500b\u6848\u7814\u7a76\u3002<\/li>\n<li><strong> \u5217\u51fa\u75c7\u72c0\u800c\u975e\u539f\u56e0\uff1a<\/strong> \u5982\u679c\u4e00\u5bb6\u516c\u53f8\u5229\u6f64\u4f4e\uff0c\u5c07\u300c\u5229\u6f64\u4f4e\u300d\u5217\u70ba\u5f31\u9ede\u53ea\u662f\u4e00\u7a2e\u75c7\u72c0\u3002\u771f\u6b63\u7684\u5f31\u9ede\u53ef\u80fd\u662f\u300c\u751f\u7522\u6210\u672c\u9ad8\u300d\u3002\u61c9\u627e\u51fa\u6839\u672c\u539f\u56e0\u3002<\/li>\n<li><strong> \u5ffd\u8996\u60c5\u5883\uff1a<\/strong> \u67d0\u500b\u56e0\u7d20\u5728\u4e00\u500b\u884c\u696d\u53ef\u80fd\u662f\u512a\u52e2\uff0c\u4f46\u5728\u53e6\u4e00\u500b\u884c\u696d\u537b\u662f\u5f31\u9ede\u3002\u8acb\u78ba\u4fdd\u4f60\u7684\u5206\u6790\u7b26\u5408\u984c\u76ee\u4e2d\u63d0\u53ca\u7684\u7279\u5b9a\u7522\u696d\u9818\u57df\u3002<\/li>\n<li><strong> \u5fd8\u8a18\u9023\u7d50\u5efa\u8b70\uff1a<\/strong> \u5982\u679c\u88ab\u8981\u6c42\u63a8\u85a6\u7b56\u7565\uff0c\u4e0d\u8981\u50c5\u50c5\u5217\u51faSWOT\u3002\u61c9\u8aaa\u660eSWOT\u5982\u4f55\u6307\u5c0e\u7b56\u7565\u7684\u5236\u5b9a\u3002<\/li>\n<\/ul>\n<h2>\ud83d\udca1 \u53d6\u5f97\u9ad8\u5206\u7684\u6280\u5de7<\/h2>\n<p> \u8003\u5b98\u5c0b\u627e\u7684\u662f\u7d50\u69cb\u6027\u3001\u908f\u8f2f\u6027\u548c\u61c9\u7528\u80fd\u529b\u3002\u4f7f\u7528\u4ee5\u4e0b\u6280\u5de7\u4ee5\u6700\u5927\u5316\u4f60\u7684\u8868\u73fe\u3002<\/p>\n<ul>\n<li><strong>\u4f7f\u7528\u9805\u76ee\u7b26\u865f\uff1a<\/strong> \u4e0d\u8981\u70ba\u6bcf\u500b\u8c61\u9650\u5beb\u9577\u6bb5\u843d\u3002\u9805\u76ee\u7b26\u865f\u8b93\u4f60\u7684\u7b54\u6848\u5bb9\u6613\u6383\u63cf\u548c\u8a55\u5206\uff0c\u4e5f\u5c55\u73fe\u4e86\u689d\u7406\u3002<\/li>\n<li><strong>\u6a19\u660e\u4f60\u7684\u5404\u500b\u90e8\u5206\uff1a<\/strong> \u6e05\u695a\u5730\u5beb\u4e0a\u300c\u512a\u52e2\u300d\u3001\u300c\u5f31\u9ede\u300d\u7b49\u6a19\u7c64\uff0c\u8b93\u8a55\u5377\u8005\u6e05\u695a\u77e5\u9053\u61c9\u5728\u54ea\u88e1\u5c0b\u627e\u5167\u5bb9\u3002<\/li>\n<li><strong>\u5f15\u7528\u500b\u6848\u5167\u5bb9\uff1a<\/strong> 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