{"id":814,"date":"2026-03-23T22:26:26","date_gmt":"2026-03-23T22:26:26","guid":{"rendered":"https:\/\/www.viz-tools.com\/ja\/swot-vs-pestle-for-students-guide\/"},"modified":"2026-03-23T22:26:26","modified_gmt":"2026-03-23T22:26:26","slug":"swot-vs-pestle-for-students-guide","status":"publish","type":"post","link":"https:\/\/www.viz-tools.com\/ja\/swot-vs-pestle-for-students-guide\/","title":{"rendered":"SWOT\u5206\u6790\u30ac\u30a4\u30c9\uff1a\u6bd4\u8f03\u5206\u6790\uff1a\u5b66\u751f\u5411\u3051\u306eSWOT\u3068PESTLE"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Comic book style infographic comparing SWOT vs PESTLE analysis frameworks for students, featuring internal factors (Strengths, Weaknesses) and external macro-environmental factors (Political, Economic, Social, Technological, Legal, Environmental) with visual icons, key differences table, and usage guidance for academic projects and career planning\" decoding=\"async\" src=\"https:\/\/www.viz-tools.com\/wp-content\/uploads\/2026\/03\/swot-vs-pestle-student-guide-infographic.jpg\"\/><\/figure>\n<\/div>\n<p>\u9ad8\u7b49\u6559\u80b2\u3092\u8ffd\u6c42\u3059\u308b\u969b\u3001\u7279\u306b\u30d3\u30b8\u30cd\u30b9\u3001\u7d4c\u55b6\u3001\u6226\u7565\u8a08\u753b\u306e\u6388\u696d\u3067\u306f\u3001\u5b66\u751f\u306f\u983b\u7e41\u306b2\u3064\u306e\u4e3b\u8981\u306a\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u76f4\u9762\u3059\u308b\uff1a<strong>SWOT<\/strong> \u304a\u3088\u3073 <strong>PESTLE<\/strong>\u4e21\u65b9\u306e\u30c4\u30fc\u30eb\u306f\u72b6\u6cc1\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u304c\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u76ee\u7684\u3092\u6301\u3061\u3001\u7570\u306a\u308b\u7bc4\u56f2\u3067\u6a5f\u80fd\u3059\u308b\u3002\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u5b66\u696d\u306e\u6210\u529f\u3068\u5c06\u6765\u306e\u30ad\u30e3\u30ea\u30a2\u6e96\u5099\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002\u3053\u306e\u30ac\u30a4\u30c9\u3067\u306f\u3001\u5404\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4ed5\u7d44\u307f\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3001\u5b66\u751f\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u660e\u78ba\u306a\u9055\u3044\u3068\u5b9f\u8df5\u7684\u306a\u5fdc\u7528\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<h2>\u30b3\u30a2 Purpose\u306e\u7406\u89e3 \ud83e\udde0<\/h2>\n<p>\u6226\u7565\u7684\u601d\u8003\u306f\u3001\u4f1a\u8b70\u5ba4\u306e\u7d4c\u55b6\u5e79\u90e8\u3060\u3051\u306e\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u5b66\u751f\u306f\u3053\u308c\u3089\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3063\u3066\u3001\u5927\u5b66\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u8a55\u4fa1\u3057\u3001\u30ad\u30e3\u30ea\u30a2\u30d1\u30b9\u3092\u8a08\u753b\u3057\u3001\u5e02\u5834\u306e\u52d5\u5411\u3092\u7406\u89e3\u3059\u308b\u3002\u4e3b\u306a\u9055\u3044\u306f\u3001\u5206\u6790\u306e\u7126\u70b9\u306b\u3042\u308b\uff1a<\/p>\n<ul>\n<li><strong>SWOT\u5206\u6790<\/strong> \u306f\u3001<em>\u5185\u90e8<\/em>\u81ea\u3089\u306e\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u4e0b\u306b\u3042\u308b\u3001\u307e\u305f\u306f\u76f4\u8fd1\u306e\u74b0\u5883\u306b\u3042\u308b\u8981\u56e0\u306b\u6ce8\u76ee\u3059\u308b\u3002<\/li>\n<li><strong>PESTLE\u5206\u6790<\/strong> \u306f\u3001<em>\u5916\u90e8<\/em>\u7d44\u7e54\u3084\u72b6\u6cc1\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5916\u90e8\u306e\u30de\u30af\u30ed\u74b0\u5883\u8981\u56e0\u306b\u6ce8\u76ee\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u4e21\u65b9\u3068\u3082\u6226\u7565\u7684\u8a08\u753b\u306b\u4f7f\u308f\u308c\u308b\u305f\u3081\u3001\u6df7\u4e71\u304c\u751f\u3058\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u3092\u6df7\u540c\u3059\u308b\u3068\u3001\u4e0d\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3084\u8aa4\u3063\u305f\u7d50\u8ad6\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u305d\u308c\u305e\u308c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u8a73\u3057\u304f\u691c\u8a0e\u3057\u3088\u3046\u3002<\/p>\n<h2>\u8a73\u7d30\u89e3\u8aac\uff1aSWOT\u5206\u6790 \ud83d\udd0d<\/h2>\n<p>SWOT\u306f<strong>S<\/strong>\u5f37\u307f\u3001<strong>W<\/strong>\u5f31\u307f\u3001<strong>O<\/strong>\u6a5f\u4f1a\u3001\u304a\u3088\u3073<strong>T<\/strong>\u8105\u5a01\u3092\u610f\u5473\u3059\u308b\u3002\u3053\u308c\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001\u500b\u4eba\u3001\u307e\u305f\u306f\u30d3\u30b8\u30cd\u30b9\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u73fe\u5728\u306e\u72b6\u614b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u57fa\u76e4\u3068\u306a\u308b\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<\/p>\n<h3>1. \u5f37\u307f\uff08\u5185\u90e8\uff09 \ud83d\udcaa<\/h3>\n<p>\u76ee\u6a19\u9054\u6210\u306b\u5f79\u7acb\u3064\u5c5e\u6027\u3067\u3042\u308b\u3002\u5b66\u751f\u306e\u5834\u5408\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\uff1a<\/p>\n<ul>\n<li>\u7279\u5b9a\u306e\u79d1\u76ee\u306b\u304a\u3051\u308b\u512a\u308c\u305f\u5b66\u696d\u6210\u7e3e\u3002<\/li>\n<li>\u95a2\u9023\u5206\u91ce\u306b\u304a\u3051\u308b\u4ee5\u524d\u306e\u30a4\u30f3\u30bf\u30fc\u30f3\u30b7\u30c3\u30d7\u7d4c\u9a13\u3002<\/li>\n<li>\u652f\u63f4\u7684\u306a\u30e1\u30f3\u30bf\u30fc\u307e\u305f\u306f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3002<\/li>\n<li>\u6280\u8853\u30b9\u30ad\u30eb\uff08\u4f8b\uff1a\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u3001\u30c7\u30fc\u30bf\u5206\u6790\uff09\u3002<\/li>\n<\/ul>\n<h3>2. \u5f31\u70b9\uff08\u5185\u90e8\u8981\u56e0\uff09\u26a0\ufe0f<\/h3>\n<p>\u3053\u308c\u3089\u306f\u76ee\u7684\u9054\u6210\u306b\u6709\u5bb3\u306a\u5c5e\u6027\u3067\u3042\u308b\u3002\u5b66\u751f\u306f\u3057\u3070\u3057\u3070\u3053\u308c\u3092\u6b63\u76f4\u306b\u8a8d\u8b58\u3059\u308b\u306e\u306b\u82e6\u52b4\u3059\u308b\u304c\u3001\u6210\u9577\u306b\u306f\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u6642\u9593\u7ba1\u7406\u30b9\u30ad\u30eb\u306e\u4e0d\u8db3\u3002<\/li>\n<li>\u696d\u754c\u306b\u304a\u3051\u308b\u5b9f\u8df5\u7d4c\u9a13\u306e\u4e0d\u8db3\u3002<\/li>\n<li>\u767a\u8868\u306b\u5bfe\u3059\u308b\u4e0d\u5b89\u3002<\/li>\n<li>\u5b66\u751f\u8d77\u696d\u306e\u305f\u3081\u306e\u4e88\u7b97\u4e0d\u8db3\u3002<\/li>\n<\/ul>\n<h3>3. \u6a5f\u4f1a\uff08\u5916\u90e8\u8981\u56e0\uff09\ud83d\ude80<\/h3>\n<p>\u3053\u308c\u3089\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u5b66\u751f\u304c\u81ea\u3089\u306e\u5229\u70b9\u306b\u6d3b\u304b\u305b\u308b\u5916\u90e8\u74b0\u5883\u306e\u8981\u7d20\u3067\u3042\u308b\u3002\u6a5f\u4f1a\u306f\u5916\u90e8\u306b\u3042\u308b\u304c\u3001\u3057\u3070\u3057\u3070\u5185\u90e8\u306e\u5f37\u307f\u3092\u7528\u3044\u3066\u5bfe\u5fdc\u3055\u308c\u308b\u70b9\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li>\u518d\u751f\u53ef\u80fd\u30a8\u30cd\u30eb\u30ae\u30fc\u5206\u91ce\u306e\u6210\u9577\u3002<\/li>\n<li>\u5b66\u751f\u8d77\u696d\u5bb6\u5411\u3051\u306e\u65b0\u3057\u3044\u653f\u5e9c\u52a9\u6210\u91d1\u3002<\/li>\n<li>\u65b0\u6280\u8853\u306e\u767b\u5834\uff08AI\u3001\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\uff09\u3002<\/li>\n<li>\u540c\u7a93\u751f\u304c\u4e3b\u50ac\u3059\u308b\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u30a4\u30d9\u30f3\u30c8\u3002<\/li>\n<\/ul>\n<h3>4. \u8105\u5a01\uff08\u5916\u90e8\u8981\u56e0\uff09\ud83c\udf2a\ufe0f<\/h3>\n<p>\u3053\u308c\u3089\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u30ad\u30e3\u30ea\u30a2\u306b\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u5916\u90e8\u74b0\u5883\u306e\u8981\u7d20\u3067\u3042\u308b\u3002\u3053\u308c\u3089\u306f\u3057\u3070\u3057\u3070\u5185\u90e8\u306e\u5f31\u70b9\u3092\u7528\u3044\u3066\u5bfe\u51e6\u3055\u308c\u308b\u3002<\/p>\n<ul>\n<li>\u30a4\u30f3\u30bf\u30fc\u30f3\u30b7\u30c3\u30d7\u3078\u306e\u7af6\u4e89\u306e\u6fc0\u5316\u3002<\/li>\n<li>\u96c7\u7528\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u7d4c\u6e08\u306e\u4e0d\u6cc1\u3002<\/li>\n<li>\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u3084\u5b66\u4f4d\u8981\u4ef6\u306e\u6025\u6fc0\u306a\u5909\u5316\u3002<\/li>\n<li>\u7279\u5b9a\u306e\u30b9\u30ad\u30eb\u306e\u6280\u8853\u7684\u9673\u8150\u5316\u3002<\/li>\n<\/ul>\n<h2>\u6df1\u6398\u308a\uff1aPESTLE\u5206\u6790 \ud83c\udf0d<\/h2>\n<p>PESTLE\u3068\u306f<strong>P<\/strong>\u653f\u6cbb\u7684\u3001<strong>E<\/strong>\u7d4c\u6e08\u7684\u3001<strong>S<\/strong>\u793e\u4f1a\u7684\u3001<strong>T<\/strong>\u6280\u8853\u7684\u3001<strong>\u6cd5\u7684\u3001<\/strong>\u6cd5\u7684\u3001\u304a\u3088\u3073<strong>\u74b0\u5883\u7684\u3002\u3053\u306e\u67a0\u7d44\u307f\u306f\u30de\u30af\u30ed\u30b9\u30b3\u30d4\u30c3\u30af\u3067\u3059\u3002\u5b66\u751f\u3084\u4f01\u696d\u304c\u6d3b\u52d5\u3059\u308b\u74b0\u5883\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5927\u304d\u306a\u69cb\u9020\u7684\u8981\u56e0\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/strong>\u74b0\u5883\u7684\u3002\u3053\u306e\u67a0\u7d44\u307f\u306f\u30de\u30af\u30ed\u30b9\u30b3\u30d4\u30c3\u30af\u3067\u3059\u3002\u5b66\u751f\u3084\u4f01\u696d\u304c\u6d3b\u52d5\u3059\u308b\u74b0\u5883\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5927\u304d\u306a\u69cb\u9020\u7684\u8981\u56e0\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p>\n<h3>1. \u653f\u6cbb\u7684\u8981\u56e0 \ud83c\udfdb\ufe0f<\/h3>\n<p>\u3053\u308c\u3089\u306f\u653f\u5e9c\u306e\u4ecb\u5165\u3084\u653f\u7b56\u306b\u95a2\u9023\u3057\u307e\u3059\u3002\u5b66\u751f\u304c\u30ad\u30e3\u30ea\u30a2\u3092\u691c\u8a0e\u3059\u308b\u4e0a\u3067\u3001\u4ee5\u4e0b\u306e\u70b9\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u56fd\u969b\u7684\u306a\u5c31\u52b4\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u79fb\u6c11\u6cd5\u3002<\/li>\n<li>\u5bfe\u8c61\u56fd\u306b\u304a\u3051\u308b\u653f\u6cbb\u7684\u5b89\u5b9a\u6027\u3002<\/li>\n<li>\u5b66\u751f\u30ed\u30fc\u30f3\u3084\u53ce\u5165\u306b\u95a2\u3059\u308b\u7a0e\u5236\u653f\u7b56\u3002<\/li>\n<li>\u7559\u5b66\u3059\u308b\u5834\u5408\u306e\u8cbf\u6613\u898f\u5236\u3002<\/li>\n<\/ul>\n<h3>2. \u7d4c\u6e08\u7684\u8981\u56e0 \ud83d\udcc8<\/h3>\n<p>\u3053\u308c\u3089\u306f\u6f5c\u5728\u9867\u5ba2\u306e\u8cfc\u8cb7\u529b\u3068\u8cc7\u91d1\u8abf\u9054\u30b3\u30b9\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u4e3b\u306a\u8003\u616e\u4e8b\u9805\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u751f\u6d3b\u8cbb\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30a4\u30f3\u30d5\u30ec\u7387\u3002<\/li>\n<li>\u30ed\u30fc\u30f3\u306e\u91d1\u5229\u3002<\/li>\n<li>\u5bfe\u8c61\u696d\u754c\u306b\u304a\u3051\u308b\u5931\u696d\u7387\u3002<\/li>\n<li>\u7d4c\u6e08\u6210\u9577\u306e\u52d5\u5411\u3002<\/li>\n<\/ul>\n<h3>3. \u793e\u4f1a\u7684\u8981\u56e0 \ud83d\udc65<\/h3>\n<p>\u3053\u308c\u3089\u306f\u74b0\u5883\u306e\u6587\u5316\u7684\u5074\u9762\u306b\u95a2\u308f\u308a\u307e\u3059\u3002\u5b66\u751f\u306f\u4ee5\u4e0b\u306e\u70b9\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\uff1a<\/p>\n<ul>\n<li>\u4eba\u53e3\u69cb\u9020\u306e\u5909\u5316\uff08\u9ad8\u9f62\u5316\u3001\u82e5\u5e74\u5c64\u306e\u5897\u52a0\uff09\u3002<\/li>\n<li>\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u5909\u5316\u3068\u6d88\u8cbb\u8005\u306e\u30c8\u30ec\u30f3\u30c9\u3002<\/li>\n<li>\u5065\u5eb7\u5fd7\u5411\u306e\u30c8\u30ec\u30f3\u30c9\u3002<\/li>\n<li>\u96c7\u7528\u8005\u304c\u6c42\u3081\u308b\u30ef\u30fc\u30af\u30e9\u30a4\u30d5\u30d0\u30e9\u30f3\u30b9\u306e\u671f\u5f85\u3002<\/li>\n<\/ul>\n<h3>4. \u6280\u8853\u7684\u8981\u56e0 \ud83d\udcbb<\/h3>\n<p>\u3053\u308c\u306f\u65b0\u305f\u306a\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u751f\u307f\u51fa\u3059\u9769\u65b0\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u81ea\u52d5\u5316\u3068AI\u304c\u521d\u7d1a\u8077\u3092\u7f6e\u304d\u63db\u3048\u308b\u3002<\/li>\n<li>\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u6280\u8853\u3002<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u5b66\u7fd2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3002<\/li>\n<li>\u30b5\u30a4\u30d0\u30fc\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30ea\u30b9\u30af\u3002<\/li>\n<\/ul>\n<h3>5. \u6cd5\u7684\u8981\u56e0 \u2696\ufe0f<\/h3>\n<p>\u3053\u308c\u3089\u306f\u6cd5\u5f8b\u304a\u3088\u3073\u898f\u5236\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002\u91cd\u8981\u306a\u70b9\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\uff1a<\/p>\n<ul>\n<li>\u96c7\u7528\u6cd5\uff08\u6700\u4f4e\u8cc3\u91d1\u3001\u5951\u7d04\uff09\u3002<\/li>\n<li>\u5065\u5eb7\u304a\u3088\u3073\u5b89\u5168\u306b\u95a2\u3059\u308b\u898f\u5236\u3002<\/li>\n<li>\u77e5\u7684\u8ca1\u7523\u6a29\u3002<\/li>\n<li>\u30c7\u30fc\u30bf\u4fdd\u8b77\u6cd5\uff08GDPR\uff09\u3002<\/li>\n<\/ul>\n<h3>6. \u74b0\u5883\u8981\u56e0 \ud83c\udf31<\/h3>\n<p>\u3053\u308c\u3089\u306f\u751f\u614b\u7684\u304a\u3088\u3073\u74b0\u5883\u7684\u5074\u9762\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6c17\u5019\u5909\u52d5\u304c\u7523\u696d\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3002<\/li>\n<li>\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u95a2\u3059\u308b\u898f\u5236\u3002<\/li>\n<li>\u70ad\u7d20\u8db3\u8de1\u306e\u8981\u4ef6\u3002<\/li>\n<li>\u5929\u7136\u8cc7\u6e90\u306e\u53ef\u7528\u6027\u3002<\/li>\n<\/ul>\n<h2>\u4e00\u76ee\u3067\u308f\u304b\u308b\u4e3b\u306a\u9055\u3044 \ud83d\udccb<\/h2>\n<p>\u9055\u3044\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8ab2\u984c\u306b\u9069\u3057\u305f\u30c4\u30fc\u30eb\u3092\u9078\u629e\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u69cb\u9020\u5316\u3055\u308c\u305f\u6bd4\u8f03\u306b\u3088\u308a\u3001\u9055\u3044\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7279\u5fb4<\/th>\n<th>SWOT\u5206\u6790<\/th>\n<th>PESTLE\u5206\u6790<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u7126\u70b9<\/strong><\/td>\n<td>\u5185\u90e8\u304a\u3088\u3073\u5916\u90e8<\/td>\n<td>\u5916\u90e8\uff08\u30de\u30af\u30ed\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7bc4\u56f2<\/strong><\/td>\n<td>\u7279\u5b9a\uff08\u500b\u4eba\u3001\u30c1\u30fc\u30e0\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\uff09<\/td>\n<td>\u5e83\u7bc4\uff08\u5e02\u5834\u3001\u7523\u696d\u3001\u56fd\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6642\u9593\u67a0<\/strong><\/td>\n<td>\u77ed\u671f\u304b\u3089\u4e2d\u671f<\/td>\n<td>\u9577\u671f<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/strong><\/td>\n<td>\u90e8\u5206\u7684\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\uff08\u5f37\u307f\uff0f\u5f31\u307f\uff09<\/td>\n<td>\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u4e0d\u53ef\uff08\u5916\u90e8\u8981\u56e0\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e3b\u306a\u7528\u9014<\/strong><\/td>\n<td>\u7af6\u4e89\u512a\u4f4d\u6027\u3001\u500b\u4eba\u306e\u6210\u9577<\/td>\n<td>\u6226\u7565\u7684\u8a08\u753b\u3001\u5e02\u5834\u53c2\u5165<\/td>\n<\/tr>\n<tr>\n<td><strong>\u69cb\u6210\u8981\u7d20<\/strong><\/td>\n<td>S\u3001W\u3001O\u3001T<\/td>\n<td>P\u3001E\u3001S\u3001T\u3001L\u3001E<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u3069\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3044\u3064\u4f7f\u3046\u3079\u304d\u304b\uff1f \ud83e\udd14<\/h2>\n<p>\u9593\u9055\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u629e\u3059\u308b\u3068\u6642\u9593\u306e\u7121\u99c4\u306b\u306a\u308a\u3001\u95a2\u4fc2\u306e\u306a\u3044\u30c7\u30fc\u30bf\u304c\u751f\u6210\u3055\u308c\u308b\u3002\u5b66\u751f\u304c\u81ea\u5206\u306e\u5b66\u8853\u7684\u307e\u305f\u306f\u500b\u4eba\u7684\u306a\u76ee\u6a19\u306b\u57fa\u3065\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3059\u3079\u304d\u304b\u3092\u4ee5\u4e0b\u306b\u793a\u3059\u3002<\/p>\n<h3>SWOT\u3092\u7528\u3044\u308b\u3079\u304d\u5834\u5408:<\/h3>\n<ul>\n<li><strong>\u500b\u4eba\u306e\u30ad\u30e3\u30ea\u30a2\u8a08\u753b:<\/strong>\u81ea\u8eab\u306e\u30b9\u30ad\u30eb\u3068\u5c31\u8077\u5e02\u5834\u3078\u306e\u6e96\u5099\u72b6\u6cc1\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u30b0\u30eb\u30fc\u30d7\u30d7\u30ed\u30b8\u30a7\u30af\u30c8:<\/strong>\u7279\u5b9a\u306e\u4f01\u696d\u306e\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3059\u308b\u7acb\u5834\u3092\u5206\u6790\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u30a2\u30a4\u30c7\u30a2:<\/strong>\u7279\u5b9a\u306e\u5b66\u751f\u306e\u30d3\u30b8\u30cd\u30b9\u4f01\u753b\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u81ea\u5df1\u632f\u308a\u8fd4\u308a:<\/strong>\u5f37\u307f\u3068\u5f31\u307f\u306b\u3064\u3044\u3066\u8a71\u3059\u305f\u3081\u306e\u9762\u63a5\u6e96\u5099\u3002<\/li>\n<\/ul>\n<h3>PESTLE\u3092\u7528\u3044\u308b\u3079\u304d\u5834\u5408:<\/h3>\n<ul>\n<li><strong>\u5e02\u5834\u8abf\u67fb:<\/strong>\u65b0\u3057\u3044\u696d\u754c\u306b\u53c2\u5165\u3059\u308b\u3001\u307e\u305f\u306f\u88fd\u54c1\u3092\u4e16\u754c\u4e2d\u3067\u5c55\u958b\u3059\u308b\u5834\u5408\u3002<\/li>\n<li><strong>\u653f\u7b56\u5206\u6790:<\/strong>\u653f\u5e9c\u306e\u898f\u5236\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u7814\u7a76\u3057\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u9577\u671f\u6226\u7565:<\/strong>\u4eca\u5f8c5\u301c10\u5e74\u9593\u3067\u696d\u754c\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u30c8\u30ec\u30f3\u30c9\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u5b9f\u73fe\u53ef\u80fd\u6027\u8abf\u67fb:<\/strong>\u73fe\u5728\u306e\u7d4c\u6e08\u72b6\u6cc1\u3092\u8e0f\u307e\u3048\u3066\u3001\u30a2\u30a4\u30c7\u30a2\u304c\u5b9f\u73fe\u53ef\u80fd\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u5b9f\u884c\u30ac\u30a4\u30c9 \ud83d\udcdd<\/h2>\n<p>\u3053\u308c\u3089\u306e\u5206\u6790\u306b\u306f\u5c02\u9580\u7684\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u5fc5\u8981\u306a\u3044\u3002\u7d19\u3001\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u3001\u307e\u305f\u306f\u4e00\u822c\u7684\u306a\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u30a8\u30c7\u30a3\u30bf\u306a\u3069\u306e\u57fa\u672c\u7684\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3082\u3001\u9ad8\u54c1\u8cea\u306a\u7d50\u679c\u3092\u5f97\u3089\u308c\u308b\u3002\u4ee5\u4e0b\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u30d5\u30a7\u30fc\u30ba1\uff1a\u6e96\u5099<\/h3>\n<ul>\n<li><strong>\u76ee\u7684\u306e\u5b9a\u7fa9:<\/strong>\u5206\u6790\u5bfe\u8c61\u3092\u660e\u78ba\u306b\u8ff0\u3079\u308b\u3002\u7279\u5b9a\u306e\u4f01\u696d\u304b\uff1f\u5c02\u653b\u306e\u9078\u629e\u304b\uff1f\u500b\u4eba\u306e\u30ad\u30e3\u30ea\u30a2\u76ee\u6a19\u304b\uff1f<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6:<\/strong> \u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3002\u3053\u308c\u306b\u306f\u5b66\u8853\u7814\u7a76\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u3001\u500b\u4eba\u306e\u30e1\u30e2\u3001\u540c\u50da\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u542b\u307e\u308c\u308b\u3002<\/li>\n<li><strong>\u30c1\u30fc\u30e0\u3092\u7de8\u6210\u3059\u308b\uff1a<\/strong> \u3082\u3057\u30b0\u30eb\u30fc\u30d7\u8ab2\u984c\u3067\u3042\u308c\u3070\u3001\u958b\u59cb\u524d\u306b\u5168\u30e1\u30f3\u30d0\u30fc\u304c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30d5\u30a7\u30fc\u30ba2\uff1a\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\uff08\u30d5\u30a3\u30eb\u30bf\u30fc\u306a\u3057\uff09<\/h3>\n<ul>\n<li><strong>SWOT\uff1a<\/strong> \u3042\u308a\u5f97\u308b\u3059\u3079\u3066\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u3002\u307e\u3060\u59a5\u5f53\u6027\u306e\u5224\u65ad\u306f\u884c\u308f\u306a\u3044\u3002<\/li>\n<li><strong>PESTLE\uff1a<\/strong> \u5404\u6587\u5b57\u3092\u9806\u306b\u78ba\u8a8d\u3059\u308b\u3002\u4f8b\u3048\u3070\u300c\u30a4\u30f3\u30d5\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3053\u308c\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\uff1f\u300d\u3084\u300c\u65b0\u305f\u306b\u4e88\u5b9a\u3055\u308c\u3066\u3044\u308b\u6cd5\u5f8b\u306f\u4f55\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u3002<\/li>\n<li><strong>\u30b9\u30c6\u30c3\u30ab\u30fc\u4ed8\u304d\u30e1\u30e2\u3092\u4f7f\u7528\u3059\u308b\uff1a<\/strong> \u7269\u7406\u7684\u306b\u4f5c\u696d\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30a2\u30a4\u30c7\u30a2\u3092\u5225\u3005\u306e\u30e1\u30e2\u306b\u66f8\u304f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5f8c\u3067\u7c21\u5358\u306b\u518d\u6574\u7406\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30d5\u30a7\u30fc\u30ba3\uff1a\u512a\u5148\u9806\u4f4d\u306e\u6c7a\u5b9a<\/h3>\n<ul>\n<li><strong>\u5206\u985e\u3059\u308b\uff1a<\/strong> \u30a2\u30a4\u30c7\u30a2\u3092\u6b63\u3057\u3044\u56db\u8c61\u9650\u306b\u79fb\u52d5\u3059\u308b\u3002<\/li>\n<li><strong>\u9806\u4f4d\u4ed8\u3051\uff1a<\/strong> \u5404\u30ab\u30c6\u30b4\u30ea\u3067\u6700\u3082\u91cd\u8981\u306a3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3002\u3059\u3079\u3066\u306e\u8981\u56e0\u304c\u540c\u7b49\u3067\u306f\u306a\u3044\u3002<\/li>\n<li><strong>\u691c\u8a3c\u3059\u308b\uff1a<\/strong> \u30dd\u30a4\u30f3\u30c8\u304c\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u304b\u3001\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3002\u4eee\u5b9a\u306f\u524a\u9664\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30d5\u30a7\u30fc\u30ba4\uff1a\u7d71\u5408\u3068\u5b9f\u884c<\/h3>\n<ul>\n<li><strong>\u95a2\u9023\u6027\u3092\u7d50\u3073\u3064\u3051\u308b\uff1a<\/strong> \u3042\u306a\u305f\u306e\u5f37\u307f\u306f\u6a5f\u4f1a\u3092\u6d3b\u304b\u3059\u306e\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\uff1f\u5f31\u307f\u306f\u8105\u5a01\u306b\u3055\u3089\u3055\u308c\u308b\u539f\u56e0\u306b\u306a\u308b\u306e\u304b\uff1f<\/li>\n<li><strong>\u6226\u7565\u3092\u958b\u767a\u3059\u308b\uff1a<\/strong> \u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u5b9f\u884c\u53ef\u80fd\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u7b56\u5b9a\u3059\u308b\u3002<\/li>\n<li><strong>\u898b\u76f4\u3057\uff1a<\/strong> \u6c7a\u3081\u305f\u671f\u9593\u5f8c\u306b\u5206\u6790\u3092\u518d\u691c\u8a0e\u3057\u3001\u5916\u90e8\u8981\u56e0\uff08PESTLE\uff09\u304c\u5909\u5316\u3057\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<\/ul>\n<h2>\u907f\u3051\u305f\u3044\u4e00\u822c\u7684\u306a\u30df\u30b9 \ud83d\udeab<\/h2>\n<p>\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30a2\u30ca\u30ea\u30b9\u30c8\u3067\u3059\u3089\u8aa4\u308a\u3092\u72af\u3059\u3002\u5b66\u751f\u306f\u3001\u81ea\u5206\u306e\u4f5c\u696d\u304c\u5b66\u8853\u57fa\u6e96\u3092\u6e80\u305f\u3059\u3088\u3046\u306b\u3001\u3053\u308c\u3089\u306e\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u306b\u6ce8\u610f\u3092\u6255\u3046\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<h3>1. \u5185\u90e8\u3068\u5916\u90e8\u3092\u6df7\u540c\u3059\u308b<\/h3>\n<p>\u3088\u304f\u3042\u308b\u8aa4\u308a\u306f\u3001\u300c\u30a4\u30f3\u30d5\u30ec\u30fc\u30b7\u30e7\u30f3\u300d\u3092SWOT\u306e\u6a5f\u4f1a\u306b\u30ea\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u30a4\u30f3\u30d5\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u5916\u90e8\u306e\u7d4c\u6e08\u8981\u56e0\uff08PESTLE\uff09\u3067\u3042\u308b\u3002\u4f01\u696d\u304c\u30a4\u30f3\u30d5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5185\u90e8\u7684\u306b\u3069\u3046\u7ba1\u7406\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u306b\u8ad6\u3058\u3066\u3044\u308b\u5834\u5408\u3092\u9664\u304d\u3001SWOT\u306b\u8a18\u8f09\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u3002<\/p>\n<h3>2. \u3042\u3044\u307e\u3044\u306a\u8a18\u8ff0<\/h3>\n<p>\u300e\u826f\u3044\u8a55\u5224\u300f\u3092\u5f37\u307f\u3068\u3057\u3066\u8a18\u8ff0\u3059\u308b\u306e\u306f\u3042\u307e\u308a\u306b\u62bd\u8c61\u7684\u3067\u3042\u308b\u3002\u4ee3\u308f\u308a\u306b\u300e\u6700\u8fd1\u306e\u8abf\u67fb\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u3001Z\u4e16\u4ee3\u6d88\u8cbb\u8005\u306b\u304a\u3051\u308b\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u300f\u306e\u3088\u3046\u306b\u5177\u4f53\u7684\u306b\u8a18\u8ff0\u3059\u308b\u3079\u304d\u3067\u3042\u308b\u3002<\/p>\n<h3>3. \u76f8\u4e92\u4f5c\u7528\u3092\u7121\u8996\u3059\u308b\u3053\u3068<\/h3>\n<p>SWOT\u3068PESTLE\u306f\u5b64\u7acb\u3057\u305f\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7ba1\u7406\u3055\u308c\u306a\u3044\u5834\u5408\u3001\u5916\u90e8\u306e\u8105\u5a01\uff08PESTLE\uff09\u306f\u5185\u90e8\u306e\u5f31\u307f\uff08SWOT\uff09\u306b\u8ee2\u5316\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5e38\u306b\u4e21\u8005\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u9593\u306e\u95a2\u9023\u6027\u3092\u63a2\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>4. \u6cd5\u7684\u8981\u56e0\u3092\u7121\u8996\u3059\u308b\u3053\u3068<\/h3>\n<p>PESTLE\u306b\u304a\u3044\u3066\u3001\u6cd5\u7684\u8981\u56e0\u306e\u9805\u76ee\u306f\u3057\u3070\u3057\u3070\u7121\u8996\u3055\u308c\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u307e\u305f\u306f\u6cd5\u306e\u5206\u91ce\u306e\u5b66\u751f\u306b\u3068\u3063\u3066\u306f\u3001\u3053\u308c\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u96c7\u7528\u6cd5\u3084\u77e5\u7684\u8ca1\u7523\u6a29\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u5426\u3092\u5de6\u53f3\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>5. \u9759\u7684\u5206\u6790<\/h3>\n<p>\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u30029\u6708\u306b\u5b8c\u4e86\u3057\u305fSWOT\u5206\u6790\u304c12\u6708\u306b\u306f\u3059\u3067\u306b\u9673\u8150\u5316\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u3092\u5e38\u306b\u66f4\u65b0\u304c\u5fc5\u8981\u306a\u52d5\u7684\u306a\u6587\u66f8\u3068\u3057\u3066\u6271\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u4e21\u65b9\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d71\u5408\u3059\u308b 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